Articles: content

AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

3 minute read time / 422 words

Read article: AI-generated content and SEO: what actually matters

Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites

Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.

contentconversionstrategy

4 minute read time / 503 words

Read article: Newsletter signup and email list building from your site

Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.

strategycontentconversion

4 minute read time / 495 words

Read article: Websites for accountants and bookkeepers

Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.

strategycontentconversion

5 minute read time / 582 words

Read article: Websites for vet practices

When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.

contentstrategyprocess

5 minute read time / 570 words

Read article: When to hire a copywriter (and how to brief one)

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

Read article: Case studies and testimonials: how to use them effectively

Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.

contentstrategyprocess

6 minute read time / 757 words

Read article: Content planning: from idea to published page

Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.

seostrategycontent

7 minute read time / 880 words

Read article: Keyword research for small businesses: keeping it practical