Organisation-level performance remediation, evidence, budgets, and remote team enablement.
Coverage
Up to 15 priority URLs or template types, plus agreed key journeys
Audit
Everything in Audit plus fix sprint. Wider Core Web Vitals investigation across high value journeys, templates, scripts, fonts, and third party tooling.
Fix sprint
Two week fix sprint on agreed high impact issues.
Evidence and retesting
Before and after results, fair-use retesting on agreed performance fixes, stakeholder-ready summary, and prioritised roadmap.
Budgets and monitoring
Performance budget recommendations, monitoring setup notes, and handover guidance.
Performance work is scoped around priority URLs, template types, key journeys, traffic importance, and release risk. A large site with repeated templates can be simpler than a smaller product with unique flows, heavy scripts, third party tools, or different CMS output across sections.
What good looks like
These targets match Google's “good” thresholds.
Largest Contentful Paint (LCP)
2.5 seconds or less
Interaction to Next Paint (INP)
200 milliseconds or less
Cumulative Layout Shift (CLS)
0.1 or less
Google's Core Web Vitals (CWV) are crucial for search rankings, measuring speed, interactivity, and stability. Failing to meet these can lower your rankings, making it harder for customers to find you. A slow website frustrates visitors, leading them to competitors. By enhancing performance, we'll keep your audience engaged, encourage exploration, and boost your bottom line.
Who this suits
You have slow LCP, high INP, or layout shift issues on real devices, not only in synthetic scores
You want a prioritised audit, a fix sprint, or both, with clear before and after evidence
You can give access to staging or production, and a contact for approvals when changes need shipping
Who this does not suit
You want guaranteed rankings without content, structure, or technical work elsewhere on the site
You cannot grant access or time to validate fixes on real templates and journeys
What I check
Core Web Vitals causes
Images, fonts, JavaScript, layout shifts, and render blocking work
Page weight and requests
Heavy assets, duplicate downloads, and wasted requests
A contact for dev or platform access, if fixes need it
Optimising performance isn't just about speed; it's about delivering a seamless experience that builds trust. Let's make your website faster and more efficient, giving you an online edge.
Quick answer: what performance work changes
Performance work removes bottlenecks that slow down real journeys. You get faster rendering, stronger Core Web Vitals, and a site that feels reliable on everyday devices and connections.
Evidence and benchmarks
Core Web Vitals thresholds are fixed and measurable: LCP 2.5s or less, INP 200ms or less, CLS 0.1 or less. Source: web.dev Core Web Vitals.
Large payload reductions are achievable: Burntwood Canine Hydrotherapy gallery page reduced from 313,310KB to 751KB (99% smaller). See Burntwood case study.
Consistent gains across multiple projects: Flare Insight page weight reduced from 2,400KB to 291KB (87.9% reduction). See Flare Insight case study.
A baseline report, page weight and request review, Core Web Vitals checks, and a prioritised list of fixes with expected impact.
Do you check Core Web Vitals?
Yes. I review LCP, INP, and CLS, plus the real causes behind them such as images, fonts, JavaScript, and layout shifts.
Can you speed up an existing site without a rebuild?
Often, yes. If the foundations are decent, targeted fixes can deliver large gains without changing the design.
What do you need access to?
A URL list, key user journeys, and analytics access if available. For staging or gated areas, I need test logins.
How long does performance work take?
It depends on the causes. Image and font work can be quick. Large JavaScript and platform constraints take longer.
Why are performance tiers scoped by priority URLs or template types?
Most performance causes repeat across templates, assets, scripts, fonts, CMS output, and third party tooling. Scope is confirmed around priority URLs, key journeys, traffic importance, and release risk before booking.
Does the Enterprise tier include the performance talk?
Yes. Enterprise includes the remote Let's talk about performance session with time for questions. In-person delivery, extra departments, ongoing reporting, or extra implementation rounds are scoped separately.
Does the Enterprise tier include ongoing monitoring?
Enterprise includes performance budget recommendations, monitoring setup notes, and handover guidance. Ongoing reporting or monthly monitoring is scoped separately through support or maintenance.
Does Enterprise include fair-use retesting?
Yes. Enterprise retesting covers agreed performance fixes from the original scope, batched sensibly until the agreed outcomes pass or need a new recommendation. New journeys, new templates, fresh defects, major rewrites, or repeated unreviewed changes are scoped separately.
Will speed improvements help SEO?
It helps where speed blocks good user experience. Performance supports rankings and conversions, but content and relevance still lead.
Do you provide before and after evidence?
Yes. You get baseline results and updated results after changes, so progress is clear and measurable.
What kind of fixes do you usually make?
Image optimisation, caching, reducing JavaScript, improving font loading, trimming third party scripts, and fixing layout instability.
Send your priority URLs, any deadlines (for example a campaign launch), and whether you need a quick scan or a full technical audit so scope and tier can be confirmed before work starts.
What's your site score?
I check your website’s performance, accessibility, UX, and content - and you'll get a no-fluff score out of 100 and a short, honest report, as well as 3 simple ways to make it better.