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Crayons & Code

Articles

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Introducing Brellin: maintenance jobs, evidence and client reports

Introducing Brellin: maintenance jobs, site evidence, office review and branded client reports, with a paid pilot for small contractor teams.
developmentstrategy

5 minute read time / 644 words

Read article: Introducing Brellin: maintenance jobs, evidence and client reports

Introducing Becket: bookings and jobs for small service businesses

Introducing Becket: bookings, schedules, customers, jobs and quotes in one place for small service businesses, with supported early-access setup.
developmentstrategy

5 minute read time / 602 words

Read article: Introducing Becket: bookings and jobs for small service businesses

Halenby: specialist websites with ongoing care

Introducing Halenby: managed websites for funeral directors, accountants and bookkeepers, with three curated designs, routine updates and ongoing care.
developmentcontentstrategy

5 minute read time / 609 words

Read article: Halenby: specialist websites with ongoing care

Seymour is ready for pilot testing

Try Seymour's kitchen and bar demos: direct food and drink ordering, staff approval before card payment, and table ordering for approved pilot venues.
ecommercedevelopmentstrategy

7 minute read time / 831 words

Read article: Seymour is ready for pilot testing

Frontend Foundations: quality by default

Frontend Foundations is a practical reference for accessible, maintainable, performant frontend delivery. How the site is organised and where to start.
developmentprocess

3 minute read time / 372 words

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LSCSS: Layered Semantic CSS

LSCSS is a practitioner-led CSS architecture method. See how the reference site is organised and where to start.
developmentprocess

3 minute read time / 389 words

Read article: LSCSS: Layered Semantic CSS

AI builder vs custom build: what you actually get

AI website builders vs custom builds: compare performance, accessibility, ownership, launch speed, and long-term cost.
buildstrategyquality

8 minute read time / 954 words

Read article: AI builder vs custom build: what you actually get

Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.
analyticsseostrategy

1 minute read time / 166 words

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How to structure service pages for AI and search

How to structure service pages so they perform for both traditional search and AI-driven answer engines.
seocontentgeo

1 minute read time / 157 words

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Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

Website accessibility for charity trustees: governance, legal duties, audit questions, and practical next steps.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
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Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: November 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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