Skip to main content
Crayons & Code

Articles

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Seymour is ready for pilot testing

Seymour's working direct-ordering MVP is ready for pilot testing with one or two independent restaurants or takeaways.
ecommercedevelopmentstrategy

5 minute read time / 681 words

Read article: Seymour is ready for pilot testing

Frontend Foundations: quality by default

Frontend Foundations is a practical reference for accessible, maintainable, performant frontend delivery. How the site is organised and where to start.
developmentprocess

3 minute read time / 372 words

Read article: Frontend Foundations: quality by default

LSCSS: Layered Semantic CSS

LSCSS is a practitioner-led CSS architecture method. See how the reference site is organised and where to start.
developmentprocess

3 minute read time / 389 words

Read article: LSCSS: Layered Semantic CSS

AI builder vs custom build: what you actually get

AI website builders vs custom builds: compare performance, accessibility, ownership, launch speed, and long-term cost.
buildstrategyquality

8 minute read time / 954 words

Read article: AI builder vs custom build: what you actually get

Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.
analyticsseostrategy

1 minute read time / 166 words

Read article: Traffic up, enquiries down: diagnosis checklist

How to structure service pages for AI and search

How to structure service pages so they perform for both traditional search and AI-driven answer engines.
seocontentgeo

1 minute read time / 157 words

Read article: How to structure service pages for AI and search

GEO visibility audit checklist for service sites

A practical GEO audit checklist for service websites to improve visibility in AI answers and generative search experiences.
seogeoaudit

1 minute read time / 158 words

Read article: GEO visibility audit checklist for service sites

GA4 data is unreliable: how to fix it

Fix common GA4 reliability problems including duplicate events, missing conversions, and channel attribution confusion.
analyticsmeasurement

1 minute read time / 149 words

Read article: GA4 data is unreliable: how to fix it

AI overviews reduced clicks: what to do next

A practical response plan when AI overviews reduce clicks. Keep visibility, improve conversion paths, and measure what matters.
seogeostrategy

2 minute read time / 190 words

Read article: AI overviews reduced clicks: what to do next

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

Website accessibility for charity trustees: governance, legal duties, audit questions, and practical next steps.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
View work

Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
View services

Availability

Next full project start: September 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

Start a project Quick question