Do form fixes improve conversions?

Yes. Clear labels and reliable errors reduce drop off and failed submissions.

What is the most common form problem?

Errors that are vague, not linked to fields, or not announced properly by assistive tech.

Do you change the design?

Only where needed. Most fixes are structure, behaviour, and copy.

Can you work with our existing validation?

Yes. I improve the UX and accessibility without ripping everything out.

Forms and error messages

If your form frustrates people, you lose enquiries. Fixing labels, errors, and focus handling improves conversions and accessibility at the same time.

What "good" looks like

Labels that match what users see and type.
Errors shown next to the field and at the top of the form.
Clear instructions and examples.
Focus moves to the first error on submit.
Errors use text, not colour alone.

WCAG’s input assistance success criteria cover identification and guidance for errors Source 1 . W3C WAI form tutorials cover accessible structure and labelling patterns Source 2 . GOV.UK Design System error message patterns are practical and consistent Source 3 .

Sources

[1] W3C. WCAG 2.2, Guideline 3.3 Input Assistance. Published: Thursday, 5 October 2023. View source Back to article
[2] W3C WAI. Forms tutorial. View source Back to article
[3] GOV.UK Design System. Error message component. View source Back to article