Headless CMS works for teams who want easy editing without a slow, fragile website. You get a fast front end and a content system shaped around your pages, not generic templates.
I start with your content. Pages, sections, products or services, and the paths people take to enquire or buy. Then I model the CMS fields so editing stays simple and consistent Source 1 .
When headless fits
- You publish regularly and need editing to stay simple.
- You want performance without plugin baggage.
- You need structured content for SEO pages, landing pages, and campaigns.
- You want a site that stays easier to extend over time.
What you get
- Content model that matches your site, not a theme Source 1 .
- Clear editing screens with help text and sensible defaults.
- Fast templates with clean HTML and metadata.
- Redirect handling and content migration support where needed Source 5 .
Performance, by design
Headless builds keep your public site lean. You avoid a lot of extra runtime code. You also reduce third party script impact where it does not earn its keep Source 3 .
SEO foundations
- Clean URLs and stable internal linking.
- Accurate titles and descriptions per page.
- Structured data where it improves search appearance Source 4 .
- Redirect maps when URLs change Source 5 .
Common CMS choices
I usually build with Sanity for headless CMS projects. It suits structured content and supports page building with reusable sections Source 2 . The build stays bespoke either way.
FAQs
What is a headless CMS?
It stores your content and feeds it to your website. The website stays separate, so it loads fast and stays flexible.
Is headless right for a small business?
Yes, if you publish often, need clean content structure, or want a fast site without plugin bloat. If you update once a year, a simpler setup might suit you better.
Will I still be able to edit pages easily?
Yes. You edit content in the CMS. I set up the fields and previews so it feels clear, not technical.
Which CMS do you use?
Usually Sanity. It is flexible and suits structured content. Other options exist if your needs push that way.
Does headless help SEO?
It helps when the site ships clean HTML, loads fast, and has good metadata. The CMS choice matters less than the build quality.
What about hosting and ongoing support?
I host on Vercel for most builds. Support and maintenance stays available via your support plan.
Sources
- [1] Sanity. Content Modeling Guide. Back to article
- [2] Sanity Docs. How to use structured content for page building. Back to article
- [3] web.dev. Load Third-Party JavaScript. Back to article
- [4] Google Search Central. Introduction to structured data markup in Google Search. Back to article
- [5] Google Search Central. 301 redirects. Back to article