Content drifts. Services change, team members leave, and old copy stays up. If your site says the wrong thing or no longer reflects what you do, visitors lose trust and search engines see a mismatch. A content refresh or rewrite can fix that without a full rebuild.
When content is the problem
- Services, prices, or contact details are wrong or out of date.
- Copy is vague, generic, or does not say who you help or what you do.
- Structure is messy: headings don’t match content, key info is buried.
- Pages that should perform (e.g. main services) are thin or duplicated.
- You have added new offerings but the site does not reflect them.
What I do
- Audit existing content: what’s wrong, what’s missing, what’s redundant.
- Plan a refresh or rewrite that fits your goals and audience.
- Rewrite or restructure key pages so they are clear and findable.
- Tidy navigation and internal links so the site makes sense.
- Leave you with a content structure you can maintain.
Rough pricing
Content work usually falls into one of these routes:
- Kickstart: £99 setup + £79/month (24 months) or £89/month (12 months)
- Support Scheme: from £599 + £29/month
- Straight-up Build: from £1,499
If the whole site needs a rebuild as well as new content, we can scope that instead.
FAQs
Do you write the content or do I?
Either. I can rewrite and structure, or I can guide you and edit. We agree who does what before we start.
Can you refresh content without changing the design?
Often, yes. If the design is sound, we update copy and structure. If the design is part of the problem, we can discuss a refresh or rebuild.