Selling accessibility (and performance) to your organisation
You care about accessibility and performance - but how do you get your organisation to care? A practical talk on language, metrics, and winning buy-in.
You know accessibility and performance matter. You've read the keynotes, run the audits, and you're ready to fix things. Then someone says “we're compliant” or “performance is phase two” or “can't we just ship and iterate?” - and you're stuck.
This talk is for the people who already care but can't get buy-in. It's about the language that works with stakeholders, the metrics that open doors, and how to make the case without sounding preachy or losing the room. Practical, blunt, and built from years of “we'll do it properly next time”.
What's in the talk?
Why “they don't get it” isn't a strategy - and what is
The language that works: risk, legal, reputation, reach (not just “it's the right thing”)
Metrics that open doors: Core Web Vitals, conversion, bounce, SEO
Handling “we're compliant”, “phase two”, and “we'll iterate”
Building the case without gold-plating or fear-mongering
Practical steps you can take back to your team or client
Who's it for?
Developers and designers who are the “accessibility person” or “performance person” and need to influence up
Product managers balancing competing priorities and sceptical stakeholders
Anyone who's tried to make the case and hit a wall
Best if you've already got the basics - this is about getting others on board, not learning a11y or perf from scratch.
Book me
Remote or in-person. Roughly 25-35 minutes plus Q&A - shorter than a keynote, longer than a lightning talk.
Yorkshire-based but I'll travel if the event feels right and the location is do-able. And if there's good pizza/burgers and a captive audience.