Not all websites are built the same. Some developers write clean, maintainable code that works. Others rely on plugins, frameworks, and visual tools that churn out bloated, overcomplicated pages that break easily and run slowly.
That’s when you end up with fragile sites that are hard to maintain, slow to load, and wasteful to run.
Why performance matters
Site speed affects everything:
-
Search rankings
Google uses Core Web Vitals to measure performance. If your site is slow, you’re pushed down the search results. If it’s fast, you’re more likely to be found. -
Conversion rates
Every extra second a page takes to load increases the chance of someone leaving. Faster sites convert better. Always. -
Mobile users
Plenty of people are on flaky mobile connections or older devices. A heavy site locks them out. -
Bandwidth and cost
The bigger your page, the more data it transfers. That costs your visitors money, wastes mobile data, and increases your hosting costs. -
Energy and sustainability
Heavier sites use more power. That’s more energy, more servers, and more environmental impact - multiplied across every visitor.
Why page weight matters
When a simple page ends up several megabytes large, something’s wrong.
- More bloat = longer load times
- Bigger pages = more hosting strain
- Higher data usage = worse experience for users
- Excess energy use = higher carbon footprint
You wouldn’t print a 20-page brochure to say “hello” - so why build a site that does the digital equivalent?
Why quality code matters
Good code is clean, efficient, and focused. It’s not just about performance, it’s about long-term reliability.
- Fewer bugs
- Easier maintenance
- Better accessibility
- More flexibility
- Lower costs over time
If you’ve ever dealt with a site that breaks every time you change something, this is probably why.
This site practices what it preaches
I don’t just talk about performance - I eat it for breakfast, lunch, dinner, tea, supper, elevenses, brunch and for a snack inbetween.
My own site scores top marks in Core Web Vitals and loads in under a second. It runs lean, works across devices, and serves modern, accessible HTML without unnecessary bloat.
Want to check? Run crayonsandco.de through PageSpeed Insights or whatever tool you like.
(If you do find an issue, I'll be a little embarassed but also I’d genuinely appreciate knowing - I’d rather improve it than pretend it’s flawless.)
Want a fast, reliable website that doesn’t fall apart?
If your site is slow, bloated or stuffed full of plugins, I can help.
Get in touch or View current packages
Or request a Site Score for a no-nonsense performance breakdown of your current site - the quick report is free.