Articles: analytics

Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

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