Articles: ux

Booking systems that work: Calendly, Cal.com, and your site

How to add booking (Calendly, Cal.com, etc.) to your site: placement, accessibility, and making the link fit your brand.

strategyuxaccessibility

4 minute read time / 543 words

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Designing for keyboard and screen reader users (plain language)

A plain-language guide to designing for keyboard and screen reader users: what they need, how it works, and what to ask your team or supplier.

accessibilityuxwcag

5 minute read time / 622 words

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Inclusive design in practice: beyond the checklist

How to think about inclusive design beyond compliance: who you are designing for, how to involve users, and how to make better decisions every day.

accessibilityuxstrategy

4 minute read time / 463 words

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Websites for therapists and counsellors

A practical guide to websites for therapists and counsellors: privacy, accessibility, booking, tone, and clear contact for people seeking help.

accessibilitystrategyux

5 minute read time / 575 words

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Responsive design: why all devices matter equally

Why responsive design should treat desktop, tablet, and mobile with equal importance. All devices matter, not just mobile.

performanceuxdesign

7 minute read time / 874 words

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Why your website isn't getting enquiries (and how to fix it)

If your website looks fine but isn't bringing in enquiries, this guide helps you identify and fix the clarity, structure, and friction problems that quietly kill conversions.

conversionstrategyux

8 minute read time / 997 words

Read article: Why your website isn't getting enquiries (and how to fix it)

Error pages that help instead of frustrate

A guide to designing useful error pages, especially 404 pages, that help users instead of frustrating them, with accessibility and usability in mind.

uxaccessibilitystrategy

5 minute read time / 581 words

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Form design that gets completed (without annoying people)

A practical guide to form design that gets completed: clear labels, helpful errors, minimal fields, and UX that encourages completion without annoying people.

uxformsconversion

7 minute read time / 870 words

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Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.

conversionstrategyux

7 minute read time / 921 words

Read article: Landing pages that convert: structure, clarity, and next steps