Articles: ux (page 2)

Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.

conversionstrategyux

7 minute read time / 921 words

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User research for small businesses: what it is and when you need it

What user research is, when small businesses need it, and how it helps you understand user needs and improve your site.

uxstrategyresearch

7 minute read time / 923 words

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User testing basics for small sites

A guide to simple user testing methods for small websites, covering what to test, how to test it, and how to act on findings.

uxstrategytesting

7 minute read time / 821 words

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UX audits: what they find and how to use the results

What UX audits cover, what you get, how to prioritise fixes, and how to use the results to improve your site.

uxstrategyaudits

7 minute read time / 824 words

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Websites for care and wellbeing: accessibility and clarity

A practical guide to websites for care and wellbeing services: accessible content, clear contact and referral routes, and calm UX that reduces effort for people who need help.

accessibilitystrategyux

5 minute read time / 642 words

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Websites for events and festivals: programme, tickets, and mobile

A practical guide to websites for events and festivals: programme pages that work on mobile, clear ticket links, and performance that holds up under traffic spikes.

strategyperformanceux

6 minute read time / 699 words

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Websites for restaurants and cafés: menus, bookings, and mobile

A practical guide to websites for restaurants and cafés: menus that load fast, booking links that work, and mobile UX that does not annoy hungry people.

strategyuxperformance

5 minute read time / 659 words

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Cookie banners without breaking UX or accessibility

How to implement cookie consent in a way that stays usable, accessible, and fast, without dark patterns or layout shift.

privacyaccessibilityux

5 minute read time / 615 words

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What accessibility means. A plain language definition

A clear definition of website accessibility, with practical examples you can test and questions to ask suppliers.

accessibilityuxwcag

4 minute read time / 491 words

Read article: What accessibility means. A plain language definition