If your site feels sluggish, it will cost you enquiries. People bounce, forms get abandoned, and your “nice design” never gets seen. The good news: most speed problems are fixable with practical changes, not magic.
Common causes of slow sites
Slow sites nearly always come down to too much stuff and the browser fighting to load it all at once.
- Huge images (or too many of them).
- Heavy scripts, trackers, widgets, and “helpful” embeds.
- Bloated CSS and JavaScript you are not actually using.
- Overcomplicated page builders and theme stacks.
- Slow hosting or poorly cached pages.
What I do to fix it
First I measure what’s happening, then I prioritise fixes that make the biggest difference. You get before/after numbers, not vibes.
- Audit performance, Core Web Vitals, page weight, and requests.
- Fix the big offenders (usually images, scripts, and render-blocking assets).
- Introduce sensible budgets so it stays fast.
- Retest and document what changed and why.
Relevant work
Rough pricing
Most work falls into one of these three routes:
- Kickstart: £99 setup + £69/month (24 months) or £89/month (12 months)
- Support Scheme: from £600 + £25/month
- Straight-up Build: from £1,200
If the site is genuinely beyond saving, I’ll tell you. If it’s fixable without rebuilding, I’ll tell you that too.
FAQs
Can you speed up a site without rebuilding it?
Often, yes. If the foundations are decent, a focused performance pass can make a big difference without changing the design.
How do you prove it’s faster?
I measure before and after, using real metrics like Core Web Vitals and page weight, then document exactly what changed.
Will speeding it up affect SEO?
Usually in a good way. Faster sites tend to perform better, especially on mobile. If anything needs careful handling (like URLs), I handle it sensibly.