Content work for small businesses, charities, and teams who want clearer pages, better structure, and fewer dead ends. Read about writing for the web and repurposing content without losing SEO.
What you get
- A clear content plan for key pages and journeys
- Copy written for real readers, with clear next steps
- Page structure that supports scanning, headings, and accessibility
- SEO foundations, metadata, internal links, and sensible page templates
- A tidy handover, with a short list of next priorities
How it works
- You share your URL, goals, and your top user journeys.
- I review your current content, structure, and key pages.
- We agree scope, priorities, and tone of voice.
- I write, restructure, or edit. You review. I refine.
- I apply the changes, or hand over clean content ready to paste.
Content strategy
A content strategy sets direction. It defines messaging, page priorities, and what each page needs to do. You get a plan built around your goals and audience.
Copywriting
Clear copy helps people decide. I write page content, landing pages, service pages, product copy, and microcopy such as labels and button text.
Content design and page structure
Layout and words work together. I structure content so it scans well, reads well, and supports accessible headings, lists, and clear sections.
Content Management Systems (CMS)
Editing should feel simple. I set up content editing with a headless CMS or a lightweight editor, based on how often you publish and who edits.
If you already run WordPress or another legacy platform, I support tidy-ups and safer edits. I do not push new builds onto it.
SEO foundations
Better content structure supports search foundations. I focus on page titles, descriptions, headings, internal linking, and content hierarchy. Content relevance still leads.
Content auditing and editing
Content drifts over time. I review what you have, flag what to keep, merge, rewrite, or delete, then produce a priority list.
Multimedia content
Images and video should support the message, not slow the page or block access. I help choose media, write captions and alt text, and keep pages lean.
Why work with me
- Clear thinking: I focus on structure and intent, not filler.
- Front end knowledge: Content gets implemented cleanly, with headings, semantics, and performance in mind.
- Accessibility built in: Content structure supports real use, not ticking boxes.
- Direct advice: Clear priorities, clear trade-offs, clear next steps.
Contact me with your URL, your goals, and the pages you want help with.
Want the full terms?
Here's everything laid out clearly: Content Service Terms & Conditions.
FAQs
Do you write the copy or help shape what I provide?
Both. You give the raw info and goals. I turn it into clear page copy with a structure that supports enquiries.
Do you do keyword research?
Yes. I focus on intent and realistic competition. The output is a usable list and page briefs, not a dump of terms.
Can you rewrite existing pages?
Yes. I tighten clarity, improve headings, remove fluff, and align copy to what people search for and what you sell.
Will you optimise titles and meta descriptions?
Yes. I set unique titles and descriptions on key pages and keep them aligned with page intent and CTAs.
Do you help with content planning?
Yes. You get a plan for pages and posts with priorities, internal link targets, and suggested CTAs.
Do you add structured data for FAQs and services?
Yes, where it fits. I keep the schema aligned with the visible content and avoid spammy markup.
Can you work with a CMS or static site setup?
Yes. I write to suit your editing workflow, whether you use a CMS, a static setup, or edits handled by me.
What do you need from me to start?
Your services, target customers, examples of work, and any existing analytics or Search Console access.