PPC burns money fast when tracking or targeting is off. Work starts with an audit. Then we set budgets with realistic expectations and manage search terms, ads, and audiences.
Hourly rate: £75. Most work starts with a fixed scope audit, then moves into clean-up and ongoing management if PPC fits.
Fit check
- PPC is a poor fit if margins are thin and conversion tracking is missing
- PPC is a poor fit if landing pages are slow, unclear, or not focused on one action
- PPC is a poor fit if you cannot answer calls, replies, or enquiries quickly
If PPC is not the right next step, an SEO or content plan usually is. See SEO and content.
What you provide
- Access to analytics and conversion tracking
- Access to the ad account and billing ownership
- Your key services, locations served, and target customers
- Your margins, lead values, or order values so targets are realistic
- Any past reports, keyword lists, or campaign history
New account or existing account
- New account. Setup focuses on tracking, structure, keywords, ads, and landing page fit.
- Existing account. Audit focuses on waste, weak structure, poor targeting, and tracking gaps.
What a PPC audit covers
- Account and campaign structure.
- Keyword quality, match types, and intent fit.
- Search terms, negatives, and wasted spend.
- Ad copy, assets, and relevance.
- Landing page alignment and conversion tracking.
- Performance by device, location, and time.
Budget and cost expectations
- Keyword level cost review and competitiveness.
- Budget split across services and priorities.
- Targets agreed up front, based on your margins and lead values.
Ongoing management
- Search term reviews and negative keyword updates.
- Bid and budget adjustments based on outcomes.
- Ad testing with clear decisions.
- Audience work where it fits the offer.
- Landing page improvements where conversion blocks appear.
Deliverables
- Audit report with priority actions.
- Campaign plan and keyword set.
- Budget guidance tied to target outcomes.
- Monthly reporting with actions logged.
Timeline
- Week 1: Audit, tracking review, and priority list.
- Week 2: Clean-up, negatives, structure fixes, and landing page alignment.
- Weeks 3 to 4: Test cycle, decisions, and first reporting summary.
Want the full terms?
Here's everything laid out clearly: PPC Service Terms & Conditions.
FAQs
Is PPC worth it?
PPC works when margins, tracking, and landing pages line up. The audit confirms fit before ongoing spend.
What do you need access to?
Analytics, conversion tracking, and the ad account. If those tools are not in place, setup work comes first.
How much should I budget for PPC?
Budget depends on your goals, competition, and margins. The audit helps set realistic expectations. Most small businesses start with £500-£2000/month in ad spend.
Do you manage Google Ads, Microsoft Ads, or both?
I primarily work with Google Ads, but can manage Microsoft Ads too. We agree the platform strategy upfront.
How long does it take to see results?
Initial setup and optimisation can show impact within days. Full campaign optimisation and learning takes 2-4 weeks.
What if my campaigns are not performing?
The audit identifies issues. Common problems include poor keyword targeting, weak landing pages, or tracking gaps. We fix these first.
Do you guarantee conversions?
No. Results depend on many factors including offer, market, and competition. I provide disciplined work, clear reporting, and optimisation based on data.
Start with an audit and send your URL, your key services, and your target area.