PPC burns money fast when tracking or targeting is off. Work starts with an audit. Then we set budgets with realistic expectations and manage search terms, ads, and audiences.

New account or existing account

• New account. Setup focuses on tracking, structure, keywords, ads, and landing page fit.
• Existing account. Audit focuses on waste, weak structure, poor targeting, and tracking gaps.

What a PPC audit covers

• Account and campaign structure.
• Keyword quality, match types, and intent fit.
• Search terms, negatives, and wasted spend.
• Ad copy, extensions, and relevance.
• Landing page alignment and conversion tracking.
• Performance by device, location, and time.

Budget and cost expectations

• Keyword level cost review and competitiveness.
• Budget split across services and priorities.
• Targets agreed up front, based on your margins.

Ongoing management

• Search term reviews and negative keyword updates.
• Bid and budget adjustments based on outcomes.
• Ad testing with clear decisions.
• Audience work where it fits the offer.
• Landing page improvements where conversion blocks appear.

Deliverables

• Audit report with priority actions.
• Campaign plan and keyword set.
• Budget guidance tied to target outcomes.
• Monthly reporting with actions logged.

FAQs

Is PPC worth it

PPC works when margins, tracking, and landing pages line up. The audit confirms fit before ongoing spend.

What do you need access to

Analytics, conversion tracking, and the ad account. If those tools are not in place, setup work comes first.