PPC burns money fast when tracking or targeting is off. Work starts with an audit. Then we set budgets with realistic expectations and manage search terms, ads, and audiences.

Hourly rate: £75. Most work starts with a fixed scope audit, then moves into clean-up and ongoing management if PPC fits.

Pick a route

• PPC audit and clean-up. Find waste, fix tracking gaps, improve structure, and tighten search terms.
• New account setup. Tracking, structure, keywords, ads, and landing page fit from day one.
• Ongoing management. Regular optimisation, reporting, and steady improvement.

Fit check

• PPC is a poor fit if margins are thin and conversion tracking is missing
• PPC is a poor fit if landing pages are slow, unclear, or not focused on one action
• PPC is a poor fit if you cannot answer calls, replies, or enquiries quickly

If PPC is not the right next step, an SEO or content plan usually is. See SEO and content.

What you provide

• Access to analytics and conversion tracking
• Access to the ad account and billing ownership
• Your key services, locations served, and target customers
• Your margins, lead values, or order values so targets are realistic
• Any past reports, keyword lists, or campaign history

New account or existing account

• New account. Setup focuses on tracking, structure, keywords, ads, and landing page fit.
• Existing account. Audit focuses on waste, weak structure, poor targeting, and tracking gaps.

What a PPC audit covers

• Account and campaign structure.
• Keyword quality, match types, and intent fit.
• Search terms, negatives, and wasted spend.
• Ad copy, assets, and relevance.
• Landing page alignment and conversion tracking.
• Performance by device, location, and time.

Budget and cost expectations

• Keyword level cost review and competitiveness.
• Budget split across services and priorities.
• Targets agreed up front, based on your margins and lead values.

Ongoing management

• Search term reviews and negative keyword updates.
• Bid and budget adjustments based on outcomes.
• Ad testing with clear decisions.
• Audience work where it fits the offer.
• Landing page improvements where conversion blocks appear.

Deliverables

• Audit report with priority actions.
• Campaign plan and keyword set.
• Budget guidance tied to target outcomes.
• Monthly reporting with actions logged.

Timeline

• Week 1: Audit, tracking review, and priority list.
• Week 2: Clean-up, negatives, structure fixes, and landing page alignment.
• Weeks 3 to 4: Test cycle, decisions, and first reporting summary.

FAQs

Is PPC worth it

PPC works when margins, tracking, and landing pages line up. The audit confirms fit before ongoing spend.

What do you need access to

Analytics, conversion tracking, and the ad account. If those tools are not in place, setup work comes first.

Start with an audit and send your URL, your key services, and your target area.