You get more value from search when the foundations are right. A clear audit comes first. Then we fix what matters, plan what to publish, and track results.
What this covers
SEO
- Audit across technical health, site structure, internal linking, and metadata.
- Keyword research based on intent and realistic competition.
- Competitor review to spot gaps and quick wins.
- Content plan with page briefs and priorities.
PPC
- Account audit for structure, keywords, ads, and tracking.
- Budget guidance based on target keywords and expected costs.
- Search term review, negative keywords, and waste reduction.
- Ongoing optimisation across bids, ads, audiences, and landing pages.
How work runs
- Baseline audit. A written report and a prioritised action list.
- Plan. Clear actions, owners, and sequencing.
- Implementation. Fixes on site, plus content and ad changes.
- Ongoing management. Reporting, iteration, and steady improvement.
What you provide
- Access to analytics and search tools.
- Access to your ad account, if PPC work applies.
- Your key services, locations served, and target customers.
- Any past reports, keyword lists, or campaign history.
Deliverables
- Audit report with a priority list.
- Keyword research grouped by intent.
- Competitor summary and gap list.
- Content plan for the next 4 to 12 weeks.
- Monthly reporting during ongoing work.
What success looks like
- More relevant visits from search.
- More enquiries or sales from top landing pages.
- Lower wasted spend in ads.
- Clear decisions backed by reporting.