Search works best when your pages are clear, fast, and focused on intent. Start with an audit. Fix what blocks results. Then plan content and ads around landing pages that convert.

Hourly rate: £75. Most work starts with a fixed scope audit, then moves into a simple plan or ongoing support.

Pick a route

• SEO audit and plan. Best for sites with weak structure, thin pages, or unclear targeting.
• PPC audit and clean-up. Best for accounts wasting spend, tracking issues, or messy structure.
• Ongoing management. Best for steady improvement, reporting, and monthly iteration.

Who this suits

• You already know your main services and locations served
• You have clear enquiry or sales goals
• You are willing to change landing pages, not only chase traffic

Who this does not suit

• You want guaranteed rankings
• You want volume traffic without changing pages or offers
• You do not have access to analytics or tracking

What this covers

SEO

• Audit across technical health, site structure, internal linking, and metadata.
• Intent led keyword research, grouped into themes and priorities.
• Competitor review to spot gaps and content opportunities.
• Content plan with page briefs and next actions.
• Landing page improvements for clarity, structure, and conversion paths.

PPC

• Account audit for structure, keywords, ads, audiences, and tracking.
• Search term review, negative keywords, and waste reduction.
• Budget guidance based on target services and realistic costs.
• Landing page alignment, so clicks land on the right page.
• Ongoing optimisation across bids, ads, audiences, and queries.

Deliverables

• Audit report with a priority list and suggested sequencing.
• Action plan with owners, tasks, and what to do first.
• Keyword research grouped by intent and page targets.
• Content plan for the next 4 to 12 weeks.
• Monthly reporting during ongoing work, with decisions and next steps.

How work runs

1. Baseline audit. Written report and prioritised action list.
2. Plan. Clear actions, sequencing, and what success looks like.
3. Implementation. Fixes on site, plus content and ad changes where relevant.
4. Ongoing management. Reporting, iteration, and steady improvement.

What you provide

• Access to analytics and Search Console.
• Access to your ad account, if PPC work applies.
• Your key services, locations served, and target customers.
• Any past reports, keyword lists, or campaign history.
• A list of your top landing pages, or the pages you want to improve first.

What success looks like

• More relevant visits from search, not random clicks.
• Better performance from top landing pages.
• Lower wasted spend in ads.
• Clear decisions backed by reporting.

Start with an audit. If you only need a quick steer, send a short note and your URL.