SEO work starts with clarity. You get an audit and a priority list. Then we fix what blocks growth and publish content aimed at real searches. Read about SEO basics for small sites, local SEO for small businesses, and AI SEO and GEO.
Hourly rate: £75. Most work starts with a fixed scope audit, then moves into implementation or ongoing support.
Who this suits
- You know your main services and locations served
- You have pages that need to convert, not only rank
- You can make changes to the site or approve changes quickly
What you provide
- Access to analytics and Search Console
- A clear list of your services, margins, and priorities
- Any past keyword lists, reports, or campaign history
- Access to the CMS or a route to deploy changes, if implementation is included
What an SEO audit covers
- Technical health. Indexation, redirects, duplicates, crawl issues, and basic hygiene.
- Site structure. Navigation, hierarchy, URL patterns, and page grouping.
- Internal links. Orphan pages, weak hubs, and missing pathways.
- On page basics. Titles, descriptions, headings, and content structure.
- Content gaps. Missing topics, overlapping pages, thin content.
- Link profile. Backlinks, referring domains, and opportunities for earned links through digital PR or outreach.
Keyword research and competitor review
- Keyword set grouped by intent.
- Competitor review to identify what ranks and why.
- Priority list aligned to your services and profit.
Implementation work
- Unique meta titles and descriptions across key pages.
- Internal linking improvements based on user journeys.
- Template checks for headings and content layout.
- Content improvements for clarity and relevance.
Content planning
- Content plan for the next 4 to 12 weeks.
- Page briefs with headings, intent, and CTAs.
- Link targets for each page, so content supports the rest of the site.
- Advice on digital PR and outreach when you have content worth promoting to journalists or relevant publications.
Deliverables
- Audit report with priorities and sequencing.
- Action list with owners and next steps.
- Keyword research grouped by intent and page targets.
- Content plan and page briefs for the next cycle.
- A short summary you can share with stakeholders.
Timeline
- Week 1: Access, audit, baseline, and priority list.
- Week 2: Fixes and quick wins, plus keyword and competitor review.
- Weeks 3 to 4: Landing page improvements and content planning.
- Month 2 onward: Publish, refine, and measure.
Reporting
- Baseline and monthly progress tracking.
- Landing page performance for organic traffic.
- Conversions tied to pages and queries, where tracking allows.
- Actions taken and what happens next.
Start with an audit and send your URL, your top services, and your target area.
Quick answer: how this SEO work drives results
The process is audit first, then implementation. You get technical fixes, clearer information architecture, stronger internal linking, and content plans mapped to commercial intent.
Evidence and benchmarks
- Good technical SEO starts with crawlable structure: Google recommends clear site architecture, useful titles and descriptions, and descriptive links. Source: Google SEO Starter Guide.
- Performance is part of search quality: Core Web Vitals are a confirmed ranking signal in Google Search systems. Source: Google page experience documentation.
- First-party outcomes support this approach: projects on this site include traffic growth from 13,845 to 25,892 visitors (+187%) and major page weight reductions that improve user experience. See Woolley Edge case study and Halifax Digital Festival case study.
Want the full terms?
Here's everything laid out clearly: SEO Service Terms & Conditions.
FAQs
What does an SEO audit include?
Indexing and crawl checks, metadata review, internal linking, content gaps, and a prioritised action list tied to your key pages.
How long does SEO take?
Technical fixes can move quickly. Content and authority take longer. Progress depends on competition and how much you publish.
Do you guarantee rankings?
No. You get disciplined work, clear priorities, and measurable reporting.
Do you write content as well?
Yes, where it fits. I can plan content, improve existing pages, or write new pages based on keyword intent and your offer.
What do you need access to?
Search Console and analytics. If those are not in place, setup comes first so outcomes are measurable.
Do you handle local SEO?
Yes. Location pages, internal linking, and Google Business setup where needed. The goal is relevance, not spam pages.
Will you change my site structure?
Only where it helps users and search engines. When URLs change, I use redirects and update internal links to avoid losing equity.
What does success look like?
More relevant traffic to the right landing pages, stronger enquiry rates, and steady growth in impressions and clicks for target queries.
How long does SEO take?
Fixes can show impact first. Content work takes longer, especially in competitive markets.
Do you guarantee rankings?
No. You get disciplined work, clear priorities, and measured outcomes.
Do you work on the site as well as reporting?
Yes. I can implement fixes, or hand over a clear backlog for your team.