Articles: analytics

GA4 data is unreliable: how to fix it

Fix common GA4 reliability problems including duplicate events, missing conversions, and channel attribution confusion.

analyticsmeasurement

1 minute read time / 149 words

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Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.

analyticsseostrategy

1 minute read time / 166 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

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