If GA4 numbers do not line up with reality, this service is for you. I audit setup, remove noise, and define reliable conversions so you can trust reports again.
Hourly rate: GBP 75. Most clients start with an audit and move into implementation during the same sprint.
Common problems this fixes
- Traffic is up but enquiries are flat and no one trusts the data.
- Events are duplicated, missing, or triggered on the wrong pages.
- Key actions like quote requests are not counted as conversions.
- UTM and channel data are inconsistent.
- Reports answer vanity questions, not commercial ones.
What the audit includes
- GA4 property and stream setup review.
- Event map and conversion audit against real user journeys.
- Tag and trigger checks for forms, calls, and lead actions.
- Attribution hygiene and campaign parameter checks.
- A decision dashboard focused on enquiries and pipeline quality.
Deliverables
- Tracking issue log with severity and fix owner.
- Updated conversion definitions and implementation notes.
- A cleaned reporting view for weekly decision-making.
- A maintenance checklist to keep data reliable.
Useful related reads
FAQs
Can you fix GA4 if someone else set it up?
Yes. Most projects start that way. I audit what exists, keep what is useful, and replace what is causing noise.
Do you work with GTM as well?
Yes. I can audit and update both direct gtag and Google Tag Manager implementations.
How quickly can we trust the numbers again?
Usually within one to two weeks for core conversions, depending on access and complexity.
Will this help SEO and PPC decisions?
Yes. Better conversion data improves budget and content decisions across SEO and paid channels.