Articles: content (page 2)

Search engine optimisation basics for small sites

A practical guide to SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and what actually moves the needle.

seostrategycontent

7 minute read time / 894 words

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Website structure: organising pages for users and search

How to organise your website structure: information architecture, navigation, internal linking, and making your site easy for users and search engines to understand.

strategycontentseo

7 minute read time / 828 words

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Websites for consultants and professional services

A practical guide to websites for consultants and professional services: credibility, clear positioning, structured content, and performance that signals competence.

strategycontentconversion

5 minute read time / 618 words

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Websites for manufacturing and B2B: clarity, capabilities, and proof

A practical guide to websites for manufacturing and B2B businesses: clear capabilities, structured content, proof, and lead-focused pages.

strategycontentconversion

5 minute read time / 681 words

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Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.

contentstrategyseo

6 minute read time / 703 words

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Repurpose content without losing SEO

How to reuse old articles safely, avoid duplication issues, and protect search performance while improving quality and relevance.

seocontentstrategy

5 minute read time / 653 words

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