Articles: content

Halenby: specialist websites with ongoing care

Introducing Halenby: managed websites for funeral directors, accountants and bookkeepers, with three curated designs, routine updates and ongoing care.

developmentcontentstrategy

5 minute read time / 609 words

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How to structure service pages for AI and search

How to structure service pages so they perform for both traditional search and AI-driven answer engines.

seocontentgeo

1 minute read time / 157 words

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AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

4 minute read time / 506 words

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Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

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Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.

contentconversionstrategy

4 minute read time / 528 words

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Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.

strategycontentconversion

4 minute read time / 510 words

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Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.

strategycontentconversion

5 minute read time / 601 words

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When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.

contentstrategyprocess

5 minute read time / 596 words

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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

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