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Crayons & Code

Articles: content

Articles tagged with content

How to structure service pages for AI and search

How to structure service pages so they perform for both traditional search and AI-driven answer engines.
seocontentgeo

1 minute read time / 157 words

Read article: How to structure service pages for AI and search

AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.
seocontentstrategy

4 minute read time / 506 words

Read article: AI-generated content and SEO: what actually matters

Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.
seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites

Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.
contentconversionstrategy

4 minute read time / 528 words

Read article: Newsletter signup and email list building from your site

Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.
strategycontentconversion

4 minute read time / 510 words

Read article: Websites for accountants and bookkeepers

Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.
strategycontentconversion

5 minute read time / 601 words

Read article: Websites for vet practices

When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.
contentstrategyprocess

5 minute read time / 596 words

Read article: When to hire a copywriter (and how to brief one)

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion

5 minute read time / 642 words

Read article: Case studies and testimonials: how to use them effectively

Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.
contentstrategyprocess

6 minute read time / 757 words

Read article: Content planning: from idea to published page

Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.