Articles: performance

Green web: lighter sites, better performance, less waste

How lighter, faster websites use less energy and fewer resources: practical choices that improve performance and reduce environmental impact.

performancestrategysustainability

4 minute read time / 441 words

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How to read PageSpeed Insights (without the noise)

A practical guide to reading PageSpeed Insights and Lighthouse: which numbers matter, what to ignore, and how to act on the results.

performancecore-web-vitalsstrategy

4 minute read time / 548 words

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Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.

performancecore-web-vitalsstrategy

5 minute read time / 664 words

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Responsive design: why all devices matter equally

Why responsive design should treat desktop, tablet, and mobile with equal importance. All devices matter, not just mobile.

performanceuxdesign

7 minute read time / 874 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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Five things that make small business sites slow

Five common things that slow down small business websites: unoptimised images, too many scripts, heavy themes, slow hosting, and missing caching.

performancequick-wins

5 minute read time / 600 words

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Headless CMS: when it's worth the complexity

A decision guide for headless CMS: when the complexity is worth it, when simpler options work better, and how to choose the right approach for your team.

cmsstrategyperformance

7 minute read time / 886 words

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Hosting choices and their hidden costs

A guide to hosting options for small business and charity websites, covering performance implications, scalability, and hidden costs over time.

strategyperformancecost

8 minute read time / 995 words

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Performance myths: why score chasing fails and what works instead

Why chasing performance scores fails, what actually improves real user experience, and how to measure what matters.

performancestrategy

6 minute read time / 741 words

Read article: Performance myths: why score chasing fails and what works instead