Articles: seo

AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

3 minute read time / 422 words

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Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

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Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.

seostrategytechnical

4 minute read time / 487 words

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When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.

seostrategytechnical

5 minute read time / 641 words

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Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

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Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.

seostrategycontent

7 minute read time / 880 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.

seostrategylocal

7 minute read time / 820 words

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Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.

seostrategylocal

5 minute read time / 584 words

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Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.

seostrategymigration

6 minute read time / 767 words

Read article: Redirects and URL changes: how to move pages without losing SEO