Articles: seo (page 2)

Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.

seostrategycontent

7 minute read time / 880 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.

seostrategylocal

7 minute read time / 820 words

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Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.

seostrategylocal

5 minute read time / 584 words

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Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.

seostrategymigration

6 minute read time / 767 words

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Search engine optimisation basics for small sites

SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and useful priorities.

seostrategycontent

7 minute read time / 894 words

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Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.

seostrategytechnical

8 minute read time / 956 words

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Website structure: organising pages for users and search

How to organise website structure with clear information architecture, navigation, URLs, internal links, and search-friendly pages.

strategycontentseo

7 minute read time / 828 words

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Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.

contentstrategyseo

6 minute read time / 703 words

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Core Web Vitals for business owners. The parts that lose you money

A practical guide to Core Web Vitals, what the metrics mean, and the fixes that protect leads, sales, and donations.

performancecore-web-vitalsseo

7 minute read time / 848 words

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