Articles: seo (page 2)

Search engine optimisation basics for small sites

A practical guide to SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and what actually moves the needle.

seostrategycontent

7 minute read time / 894 words

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Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.

seostrategytechnical

8 minute read time / 942 words

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Website structure: organising pages for users and search

How to organise your website structure: information architecture, navigation, internal linking, and making your site easy for users and search engines to understand.

strategycontentseo

7 minute read time / 828 words

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Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.

contentstrategyseo

6 minute read time / 703 words

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Core Web Vitals for business owners. The parts that lose you money

A practical guide to Core Web Vitals, what the metrics mean, and the fixes that protect leads, sales, and donations.

performancecore-web-vitalsseo

7 minute read time / 848 words

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Repurpose content without losing SEO

How to reuse old articles safely, avoid duplication issues, and protect search performance while improving quality and relevance.

seocontentstrategy

5 minute read time / 653 words

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The site builder trap. Ownership and long term cost

How site builders can limit control over performance, accessibility, and SEO, plus what to check before committing and how to plan a safe exit.

strategyownershipseo

6 minute read time / 717 words

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Why website builders and WordPress hold you back

Think Wix, Squarespace or WordPress are the easy option? Discover the real costs of site builders and free themes, from poor performance to legal risk, and what to do instead.

buildperformancelegalspeedseo

5 minute read time / 584 words

Read article: Why website builders and WordPress hold you back