Articles: seo

AI overviews reduced clicks: what to do next

A practical response plan when AI overviews reduce clicks. Keep visibility, improve conversion paths, and measure what matters.

seogeostrategy

2 minute read time / 190 words

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GEO visibility audit checklist for service sites

A practical GEO audit checklist for service websites to improve visibility in AI answers and generative search experiences.

seogeoaudit

1 minute read time / 158 words

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How to structure service pages for AI and search

How to structure service pages so they perform for both traditional search and AI-driven answer engines.

seocontentgeo

1 minute read time / 157 words

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Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.

analyticsseostrategy

1 minute read time / 166 words

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AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

4 minute read time / 506 words

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Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

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Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.

seostrategytechnical

4 minute read time / 498 words

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When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.

seostrategytechnical

5 minute read time / 658 words

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Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

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