Industries

Same approach, different context. Pick your industry and you’ll get a clearer idea of what I build, what usually goes wrong, and the quickest fixes.

Browse by industry

• Trades & contractors

  Fast, simple websites for trades. Clear services, proper local SEO, and a contact form that actually converts.

  • No clear service list, so people bounce.
  • No “areas covered” or it’s buried.
  • Contact details hidden behind 3 clicks.

• Restaurants, cafés & hospitality

  Fast, accessible sites for cafés and restaurants. Menus that load instantly, bookings that work, and clean mobile UX.

  • Menu as a huge PDF or an image dump.
  • Opening times and location inconsistent.
  • Booking link hard to find on mobile.

• Charities & non-profits

  Accessible, fast websites for charities. Clear donation journeys, inclusive UX, and simple content management.

  • Donation journey buried or confusing.
  • Accessibility gaps blocking real users.
  • Slow pages hurting older devices and poor connections.

• Professional services (consultants, legal, finance)

  Credible, fast websites for professional services. Clear positioning, strong content structure, and excellent performance.

  • Generic copy that says nothing.
  • No clear “who it’s for” and “what you do”.
  • Hard-to-scan pages, weak structure.

• Gym, fitness & coaches

  Fast, clear coaching sites. Packages, booking journeys, and content that builds trust without being cheesy.

  • Vague offers, no packages, no starting point.
  • Too much motion and heavy video killing mobile performance.
  • No structure for services or programmes.

• Small e-commerce (few products)

  Sell a few products without a bloated platform. Fast storefronts with simple checkout options.

  • Overbuilt platforms for tiny catalogues.
  • Slow product pages and clunky mobile UX.
  • Checkout abandonment due to too many steps.

• Care, health & wellbeing services

  Accessible, calm websites for care and wellbeing providers. Clear info, easy contact, and inclusive UX.

  • Hard-to-find contact and referral routes.
  • Accessibility and readability issues.
  • Overly complex navigation and content walls.

• Events & festivals

  Fast event websites that work on mobile. Clear schedules, tickets, and pages that do not collapse under traffic spikes.

  • Schedule hard to find and hard to scan.
  • Tickets buried or routed through messy third-party pages.
  • Slow pages during traffic spikes.

• Manufacturing & B2B

  B2B sites that explain complex services clearly. Structured content, fast performance, and lead-focused pages.

  • Vague capability pages with no specifics.
  • Hard-to-find accreditations and case studies.
  • PDF-heavy content and poor mobile UX.

• Creative businesses (studios, makers, artists)

  Fast portfolio and brochure sites for creative businesses. Great typography, accessible galleries, and clean UX.

  • Image-heavy pages with no optimisation.
  • Galleries that are inaccessible or awkward.
  • Over-animated pages that feel slow and jumpy.

• Real estate & property

  Fast, clear websites for estate agents and property professionals. Property listings, local SEO, and sites that convert enquiries.

  • Property listings slow to load or hard to browse on mobile.
  • Weak local SEO, so you do not appear for "estate agents [location]" searches.
  • No clear enquiry route or contact details buried.

• Education & training

  Accessible, fast websites for schools, training providers, and educational institutions. Courses, bookings, and clear information architecture.

  • Accessibility gaps blocking students, parents, or staff.
  • Course information hard to find or poorly structured.
  • Booking systems that do not work on mobile.

• Accountants & bookkeepers

  Fast, credible websites for accountants and bookkeepers. Clear services, trust signals, and compliance-friendly structure.

  • Generic copy that could apply to any firm.
  • No clear “who you help” or service list.
  • Slow or dated design undermining credibility.

• Therapists & counsellors

  Accessible, calm websites for therapists and counsellors. Clear contact, booking, and privacy-first structure.

  • Contact or booking hard to find.
  • Forms that feel intrusive or unclear.
  • No sense of confidentiality or what happens next.

• Vet practices

  Fast, clear websites for vet practices. Opening times, contact, out-of-hours info, and booking that works on mobile.

  • Opening times or contact buried or out of date.
  • No out-of-hours or emergency info.
  • Booking link hard to find on mobile.

• Trades & contractors

  Fast, simple websites for trades. Clear services, proper local SEO, and a contact form that actually converts.

  • No clear service list, so people bounce.
  • No “areas covered” or it’s buried.
  • Contact details hidden behind 3 clicks.

• Restaurants, cafés & hospitality

  Fast, accessible sites for cafés and restaurants. Menus that load instantly, bookings that work, and clean mobile UX.

  • Menu as a huge PDF or an image dump.
  • Opening times and location inconsistent.
  • Booking link hard to find on mobile.

• Charities & non-profits

  Accessible, fast websites for charities. Clear donation journeys, inclusive UX, and simple content management.

  • Donation journey buried or confusing.
  • Accessibility gaps blocking real users.
  • Slow pages hurting older devices and poor connections.

• Professional services (consultants, legal, finance)

  Credible, fast websites for professional services. Clear positioning, strong content structure, and excellent performance.

  • Generic copy that says nothing.
  • No clear “who it’s for” and “what you do”.
  • Hard-to-scan pages, weak structure.

• Gym, fitness & coaches

  Fast, clear coaching sites. Packages, booking journeys, and content that builds trust without being cheesy.

  • Vague offers, no packages, no starting point.
  • Too much motion and heavy video killing mobile performance.
  • No structure for services or programmes.

• Small e-commerce (few products)

  Sell a few products without a bloated platform. Fast storefronts with simple checkout options.

  • Overbuilt platforms for tiny catalogues.
  • Slow product pages and clunky mobile UX.
  • Checkout abandonment due to too many steps.

• Care, health & wellbeing services

  Accessible, calm websites for care and wellbeing providers. Clear info, easy contact, and inclusive UX.

  • Hard-to-find contact and referral routes.
  • Accessibility and readability issues.
  • Overly complex navigation and content walls.

• Events & festivals

  Fast event websites that work on mobile. Clear schedules, tickets, and pages that do not collapse under traffic spikes.

  • Schedule hard to find and hard to scan.
  • Tickets buried or routed through messy third-party pages.
  • Slow pages during traffic spikes.

• Manufacturing & B2B

  B2B sites that explain complex services clearly. Structured content, fast performance, and lead-focused pages.

  • Vague capability pages with no specifics.
  • Hard-to-find accreditations and case studies.
  • PDF-heavy content and poor mobile UX.

• Creative businesses (studios, makers, artists)

  Fast portfolio and brochure sites for creative businesses. Great typography, accessible galleries, and clean UX.

  • Image-heavy pages with no optimisation.
  • Galleries that are inaccessible or awkward.
  • Over-animated pages that feel slow and jumpy.

• Real estate & property

  Fast, clear websites for estate agents and property professionals. Property listings, local SEO, and sites that convert enquiries.

  • Property listings slow to load or hard to browse on mobile.
  • Weak local SEO, so you do not appear for "estate agents [location]" searches.
  • No clear enquiry route or contact details buried.

• Education & training

  Accessible, fast websites for schools, training providers, and educational institutions. Courses, bookings, and clear information architecture.

  • Accessibility gaps blocking students, parents, or staff.
  • Course information hard to find or poorly structured.
  • Booking systems that do not work on mobile.

• Accountants & bookkeepers

  Fast, credible websites for accountants and bookkeepers. Clear services, trust signals, and compliance-friendly structure.

  • Generic copy that could apply to any firm.
  • No clear “who you help” or service list.
  • Slow or dated design undermining credibility.

• Therapists & counsellors

  Accessible, calm websites for therapists and counsellors. Clear contact, booking, and privacy-first structure.

  • Contact or booking hard to find.
  • Forms that feel intrusive or unclear.
  • No sense of confidentiality or what happens next.

• Vet practices

  Fast, clear websites for vet practices. Opening times, contact, out-of-hours info, and booking that works on mobile.

  • Opening times or contact buried or out of date.
  • No out-of-hours or emergency info.
  • Booking link hard to find on mobile.

Not sure which one fits? Use the quick form and I’ll point you at the right approach.

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