Unreliable analytics leads to bad decisions. This problem page covers common GA4 setup mistakes and how to restore confidence in conversion reporting.
Common GA4 issues
- Duplicate events from overlapping scripts or tags.
- Missing conversion events on forms, calls, or thank-you pages.
- Campaign parameters lost between landing and conversion.
- Dashboards focused on vanity metrics instead of commercial outcomes.
How to fix it
- Map critical user actions and define conversion rules.
- Audit each event trigger and remove duplicates.
- Validate submissions against CRM or inbox records.
- Build reports that answer pipeline questions, not just traffic volume.
Relevant work
Rough pricing
Most projects fit into a focused setup audit and fix sprint:
- Kickstart: £99 setup + £79/month (24 months) or £89/month (12 months)
- Support Scheme: from £699 + £35/month
- Straight-up Build: from £1,499
After the fix, you get a checklist to keep data clean.
FAQs
Can you fix GA4 without changing the website design?
Yes. Most fixes are in tracking setup, event definitions, and reporting.
How long does a tracking cleanup take?
Typically one to two weeks for core events and conversion reporting.