Articles (page 8)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.

seostrategylocal

5 minute read time / 584 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.

seostrategylocal

7 minute read time / 820 words

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Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.

conversionstrategyux

7 minute read time / 921 words

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Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.

seostrategycontent

7 minute read time / 880 words

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How to brief a web designer or developer

A practical guide to briefing web designers and developers: what to include, how to structure it, and how to set up projects for success.

strategyplanningprocess

7 minute read time / 897 words

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Hosting choices and their hidden costs

A guide to hosting options for small business and charity websites, covering performance implications, scalability, and hidden costs over time.

strategyperformancecost

8 minute read time / 995 words

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Headless CMS: when it's worth the complexity

A decision guide for headless CMS: when the complexity is worth it, when simpler options work better, and how to choose the right approach for your team.

cmsstrategyperformance

7 minute read time / 886 words

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Website handover: what to document and train

A practical guide to website handover: what to document, what to train, and how to set up your team for success after the project ends.

strategyprocesssupport

6 minute read time / 759 words

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Form design that gets completed (without annoying people)

A practical guide to form design that gets completed: clear labels, helpful errors, minimal fields, and UX that encourages completion without annoying people.

uxformsconversion

7 minute read time / 870 words

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