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Crayons & Code

Articles (page 9)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Performance myths: why score chasing fails and what works instead

Why chasing performance scores fails, what actually improves real user experience, and how to measure what matters.
performancestrategy

6 minute read time / 741 words

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Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.
seostrategylocal

5 minute read time / 584 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.
seostrategylocal

7 minute read time / 820 words

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Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.
conversionstrategyux

7 minute read time / 921 words

Read article: Landing pages that convert: structure, clarity, and next steps

Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.
seostrategycontent

7 minute read time / 880 words

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How to brief a web designer or developer

A practical guide to briefing web designers and developers: what to include, how to structure it, and how to set up projects for success.
strategyplanningprocess

7 minute read time / 897 words

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Hosting choices and their hidden costs

A guide to hosting options for small business and charity websites, covering performance implications, scalability, and hidden costs over time.
strategyperformancecost

8 minute read time / 995 words

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Headless CMS: when it's worth the complexity

A decision guide for headless CMS: when the complexity is worth it, when simpler options work better, and how to choose the right approach for your team.
cmsstrategyperformance

7 minute read time / 886 words

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Website handover: what to document and train

A practical guide to website handover: what to document, what to train, and how to set up your team for success after the project ends.
strategyprocesssupport

6 minute read time / 759 words

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Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
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Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
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Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
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Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
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Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
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Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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