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Crayons & Code

Articles (page 9)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Privacy policies and GDPR compliance for small sites

Privacy policies and GDPR basics for small business and charity websites: what to include, when to update, and where to get help.
privacycompliancestrategy

7 minute read time / 883 words

Read article: Privacy policies and GDPR compliance for small sites

Performance myths: why score chasing fails and what works instead

Why chasing performance scores fails, what actually improves real user experience, and how to measure what matters.
performancestrategy

6 minute read time / 741 words

Read article: Performance myths: why score chasing fails and what works instead

Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.
seostrategylocal

5 minute read time / 584 words

Read article: Local SEO for small businesses

Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.
seostrategylocal

7 minute read time / 820 words

Read article: Local SEO: beyond Google My Business

Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.
conversionstrategyux

7 minute read time / 921 words

Read article: Landing pages that convert: structure, clarity, and next steps

Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.
seostrategycontent

7 minute read time / 880 words

Read article: Keyword research for small businesses: keeping it practical

How to brief a web designer or developer

A practical guide to briefing web designers and developers: what to include, how to structure it, and how to set up projects for success.
strategyplanningprocess

7 minute read time / 897 words

Read article: How to brief a web designer or developer

Hosting choices and their hidden costs

A guide to hosting options for small business and charity websites, covering performance implications, scalability, and hidden costs over time.
strategyperformancecost

8 minute read time / 995 words

Read article: Hosting choices and their hidden costs

Headless CMS: when it's worth the complexity

A decision guide for headless CMS: when the complexity is worth it, when simpler options work better, and how to choose the right approach for your team.
cmsstrategyperformance

7 minute read time / 886 words

Read article: Headless CMS: when it's worth the complexity

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
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Charity website accessibility: what trustees need to know

Website accessibility for charity trustees: governance, legal duties, audit questions, and practical next steps.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
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Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
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Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: September 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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