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Crayons & Code

Articles (page 11)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.
strategyquick-wins

5 minute read time / 592 words

Read article: Common website mistakes and how to avoid them

Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.
strategyplanningprocess

6 minute read time / 701 words

Read article: Choosing a web designer vs developer

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning

6 minute read time / 730 words

Read article: Checklist: before you launch a new website

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance

7 minute read time / 825 words

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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion

5 minute read time / 642 words

Read article: Case studies and testimonials: how to use them effectively

Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.
strategyplanningcost

9 minute read time / 1154 words

Read article: Budgeting for website and web application projects

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion

7 minute read time / 873 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.
strategyanalyticsperformance

7 minute read time / 865 words

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Accessibility statements that mean something

A guide to writing useful accessibility statements, what to include, legal requirements, and how to make them meaningful rather than generic.
accessibilitycompliancestrategy

8 minute read time / 949 words

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Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.