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Crayons & Code

Articles (page 12)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.
strategyplanningcost

9 minute read time / 1154 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion

7 minute read time / 873 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.
strategyanalyticsperformance

7 minute read time / 865 words

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Accessibility statements that mean something

A guide to writing useful accessibility statements, what to include, legal requirements, and how to make them meaningful rather than generic.
accessibilitycompliancestrategy

8 minute read time / 949 words

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Why website builders and WordPress hold you back

Why Wix, Squarespace, WordPress, and free themes can create hidden costs, performance issues, and accessibility risk.
buildperformancelegalspeedseo

5 minute read time / 584 words

Read article: Why website builders and WordPress hold you back

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality

5 minute read time / 591 words

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When off-the-shelf stacks slow you down

How convenience stacks create friction over time, where the slowdown comes from, and how to reduce cost without rebuilding everything at once.
strategymaintenanceperformance

5 minute read time / 582 words

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What accessibility audits include, and what they never do

A plain guide to what you should receive from an accessibility audit, what good looks like, and what to avoid.
accessibilityauditswcag

6 minute read time / 778 words

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What accessibility means. A plain language definition

A clear definition of website accessibility, with practical examples you can test and questions to ask suppliers.
accessibilityuxwcag

4 minute read time / 491 words

Read article: What accessibility means. A plain language definition

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
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Charity website accessibility: what trustees need to know

Website accessibility for charity trustees: governance, legal duties, audit questions, and practical next steps.
charityaccessibilitygovernance
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Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
View work

Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: November 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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