Articles (page 10)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

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Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.

strategyquick-wins

5 minute read time / 570 words

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Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.

strategyplanningprocess

6 minute read time / 701 words

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Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.

strategyprocessplanning

6 minute read time / 730 words

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Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.

charityaccessibilitygovernance

7 minute read time / 825 words

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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

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Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.

strategyplanningcost

9 minute read time / 1134 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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