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Crayons & Code

Articles (page 5)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.
performancecore-web-vitalsstrategy

5 minute read time / 664 words

Read article: Fast websites. What fast means in 2026

Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.
contentstrategyseo

6 minute read time / 703 words

Read article: Writing for the web. Content that converts

Working with web developers. What to expect

A guide to working effectively with web developers, covering how to brief projects, what questions to ask, and how to manage website projects successfully.
strategyprocessplanning

7 minute read time / 841 words

Read article: Working with web developers. What to expect

WordPress vs static sites: which is right for you?

WordPress vs static sites: a practical comparison covering performance, security, maintenance, costs, and when each approach makes sense for your business.
buildperformancestrategy

8 minute read time / 979 words

Read article: WordPress vs static sites: which is right for you?

When to update your privacy policy

A guide to when to update your privacy policy: new data collection, legal changes, business changes, and how to keep it current.
privacycompliancestrategy

6 minute read time / 734 words

Read article: When to update your privacy policy

When to leave your site builder (and what to do next)

When to leave your site builder, what to do next, and how to migrate without losing SEO or breaking key journeys.
strategymigrationplanning

8 minute read time / 1029 words

Read article: When to leave your site builder (and what to do next)

What you get from a website audit (and how to use it)

A guide to website audits: what you get, how to use the results, and what to expect from performance, accessibility, SEO, and general site audits.
strategyauditsplanning

7 minute read time / 866 words

Read article: What you get from a website audit (and how to use it)

What to ask before you hire a web designer

Practical questions to ask before hiring a web designer: portfolio, process, accessibility, performance, support, and what's included.
strategyplanningprocess

6 minute read time / 772 words

Read article: What to ask before you hire a web designer

Websites for trades: what to get right (services, areas, reviews, quotes)

A practical guide to websites for trades and contractors: clear services, areas covered, reviews, quote requests, and local SEO that brings in enquiries.
strategylocalconversion

6 minute read time / 690 words

Read article: Websites for trades: what to get right (services, areas, reviews, quotes)

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

Website accessibility for charity trustees: governance, legal duties, audit questions, and practical next steps.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
View work

Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
View services

Availability

Next full project start: November 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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