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Crayons & Code

Articles (page 5)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

When to update your privacy policy

A guide to when to update your privacy policy: new data collection, legal changes, business changes, and how to keep it current.
privacycompliancestrategy

6 minute read time / 734 words

Read article: When to update your privacy policy

When to leave your site builder (and what to do next)

A decision guide for when to leave your site builder: signs it's time to move on, what to do next, and how to migrate without losing SEO or breaking everything.
strategymigrationplanning

8 minute read time / 1029 words

Read article: When to leave your site builder (and what to do next)

What you get from a website audit (and how to use it)

A guide to website audits: what you get, how to use the results, and what to expect from performance, accessibility, SEO, and general site audits.
strategyauditsplanning

7 minute read time / 866 words

Read article: What you get from a website audit (and how to use it)

What to ask before you hire a web designer

Practical questions to ask before hiring a web designer: portfolio, process, accessibility, performance, support, and what's included.
strategyplanningprocess

6 minute read time / 772 words

Read article: What to ask before you hire a web designer

Websites for trades: what to get right (services, areas, reviews, quotes)

A practical guide to websites for trades and contractors: clear services, areas covered, reviews, quote requests, and local SEO that brings in enquiries.
strategylocalconversion

6 minute read time / 690 words

Read article: Websites for trades: what to get right (services, areas, reviews, quotes)

Websites for restaurants and cafés: menus, bookings, and mobile

A practical guide to websites for restaurants and cafés: menus that load fast, booking links that work, and mobile UX that does not annoy hungry people.
strategyuxperformance

5 minute read time / 659 words

Read article: Websites for restaurants and cafés: menus, bookings, and mobile

Websites for real estate: listings, search, and property details

A practical guide to websites for estate agents and property professionals: property listings, local SEO, fast pages, and sites that convert enquiries.
strategylocalconversion

7 minute read time / 819 words

Read article: Websites for real estate: listings, search, and property details

Websites for manufacturing and B2B: clarity, capabilities, and proof

A practical guide to websites for manufacturing and B2B businesses: clear capabilities, structured content, proof, and lead-focused pages.
strategycontentconversion

5 minute read time / 681 words

Read article: Websites for manufacturing and B2B: clarity, capabilities, and proof

Websites for fitness coaches and gyms: packages, booking, and trust

A practical guide to websites for fitness coaches and gyms: clear packages, easy booking, trust signals, and content that converts without being cheesy.
strategyconversionperformance

6 minute read time / 707 words

Read article: Websites for fitness coaches and gyms: packages, booking, and trust

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.