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Crayons & Code

Articles (page 4)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Backups and recovery for small business websites

A practical guide to backups and recovery for small business websites: what to back up, how often, where to store it, and how to test a restore.
strategytechnicalprocess

4 minute read time / 541 words

Read article: Backups and recovery for small business websites

AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.
seocontentstrategy

4 minute read time / 506 words

Read article: AI-generated content and SEO: what actually matters

Why your website isn't getting enquiries (and how to fix it)

If your website looks fine but isn't bringing in enquiries, this guide helps you identify and fix the clarity, structure, and friction problems that quietly kill conversions.
conversionstrategyux

8 minute read time / 1009 words

Read article: Why your website isn't getting enquiries (and how to fix it)

Website rescue: when to fix vs rebuild

A decision framework for website rescue: when to fix what you have versus when to rebuild from scratch, covering cost, time, and long-term value.
strategyrescueplanning

8 minute read time / 967 words

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Responsive design: why all devices matter equally

Why responsive design should treat desktop, tablet, and mobile with equal importance. All devices matter, not just mobile.
performanceuxdesign

7 minute read time / 874 words

Read article: Responsive design: why all devices matter equally

Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.
performancecore-web-vitalsstrategy

5 minute read time / 664 words

Read article: Fast websites. What fast means in 2026

Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.
contentstrategyseo

6 minute read time / 703 words

Read article: Writing for the web. Content that converts

Working with web developers. What to expect

A guide to working effectively with web developers, covering how to brief projects, what questions to ask, and how to manage website projects successfully.
strategyprocessplanning

7 minute read time / 841 words

Read article: Working with web developers. What to expect

WordPress vs static sites: which is right for you?

WordPress vs static sites: a practical comparison covering performance, security, maintenance, costs, and when each approach makes sense for your business.
buildperformancestrategy

8 minute read time / 979 words

Read article: WordPress vs static sites: which is right for you?

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
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Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
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Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
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Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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