Articles (page 7)

Small e-commerce websites: products, checkout, and trust

A practical guide to small e-commerce websites: products, checkout, trust signals, and keeping it fast when you only sell a few products.

strategyecommerceperformance

5 minute read time / 652 words

Read article: Small e-commerce websites: products, checkout, and trust

Shopify performance: common issues and how to fix them

Common Shopify performance issues: theme bloat, app performance, checkout speed, and how to fix them without breaking your store.

performanceecommercestrategy

6 minute read time / 784 words

Read article: Shopify performance: common issues and how to fix them

Security basics for small business websites

A practical guide to website security fundamentals for small business and charity websites, covering common risks, basic protections, and what to prioritise.

securitystrategyreliability

7 minute read time / 884 words

Read article: Security basics for small business websites

Search engine optimisation basics for small sites

A practical guide to SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and what actually moves the needle.

seostrategycontent

7 minute read time / 894 words

Read article: Search engine optimisation basics for small sites

Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.

seostrategymigration

6 minute read time / 767 words

Read article: Redirects and URL changes: how to move pages without losing SEO

Redesign vs refresh: when to rebrand vs when to tidy

A decision guide for redesign vs refresh: when to rebrand completely versus when to tidy and improve what you have, covering cost, time, and outcomes.

strategyplanningwebsites

8 minute read time / 963 words

Read article: Redesign vs refresh: when to rebrand vs when to tidy

Progressive enhancement and why it still matters

An explanation of progressive enhancement, why it matters for accessibility and reliability, and how to build sites that work for everyone.

accessibilityqualitystrategy

7 minute read time / 902 words

Read article: Progressive enhancement and why it still matters

Privacy policies and GDPR compliance for small sites

A practical guide to privacy policies and GDPR compliance for small business and charity websites, covering what you need, what to include, and how to keep it simple.

privacycompliancestrategy

7 minute read time / 858 words

Read article: Privacy policies and GDPR compliance for small sites

Performance myths: why score chasing fails and what works instead

Why chasing performance scores fails, what actually improves real user experience, and how to measure what matters.

performancestrategy

6 minute read time / 741 words

Read article: Performance myths: why score chasing fails and what works instead