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Crayons & Code

Articles (page 8)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.
seostrategytechnical

8 minute read time / 956 words

Read article: Technical SEO: the foundations that matter

Small e-commerce websites: products, checkout, and trust

A practical guide to small e-commerce websites: products, checkout, trust signals, and keeping it fast when you only sell a few products.
strategyecommerceperformance

5 minute read time / 652 words

Read article: Small e-commerce websites: products, checkout, and trust

Shopify performance: common issues and how to fix them

Common Shopify performance issues: theme bloat, app performance, checkout speed, and how to fix them without breaking your store.
performanceecommercestrategy

6 minute read time / 784 words

Read article: Shopify performance: common issues and how to fix them

Security basics for small business websites

A practical guide to website security fundamentals for small business and charity websites, covering common risks, basic protections, and what to prioritise.
securitystrategyreliability

7 minute read time / 884 words

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Search engine optimisation basics for small sites

A practical guide to SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and what actually moves the needle.
seostrategycontent

7 minute read time / 894 words

Read article: Search engine optimisation basics for small sites

Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.
seostrategymigration

6 minute read time / 767 words

Read article: Redirects and URL changes: how to move pages without losing SEO

Redesign vs refresh: when to rebrand vs when to tidy

A decision guide for redesign vs refresh: when to rebrand completely versus when to tidy and improve what you have, covering cost, time, and outcomes.
strategyplanningwebsites

8 minute read time / 963 words

Read article: Redesign vs refresh: when to rebrand vs when to tidy

Progressive enhancement and why it still matters

An explanation of progressive enhancement, why it matters for accessibility and reliability, and how to build sites that work for everyone.
accessibilityqualitystrategy

7 minute read time / 902 words

Read article: Progressive enhancement and why it still matters

Privacy policies and GDPR compliance for small sites

A practical guide to privacy policies and GDPR compliance for small business and charity websites, covering what you need, what to include, and how to keep it simple.
privacycompliancestrategy

7 minute read time / 883 words

Read article: Privacy policies and GDPR compliance for small sites

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
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Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
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Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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