This is for sites where most of the structure, layout, or code came from generative tools or low-code shortcuts, and nobody can confidently ship updates. You need triage, prioritised fixes, and an honest fix-versus-rebuild steer.
Common signs you have AI-built site debt
- Brittle layouts: small edits cascade into broken components or styles.
- Forms or checkout paths fail on mobile, ad blockers, or slower connections.
- Accessibility gaps: keyboard traps, missing names, poor focus order, non-semantic markup.
- Duplicated logic and copy-pasted prompt output scattered across pages.
- Opaque structure: no clear ownership of tokens, components, or deployment steps.
What I do to fix it
- Rescue triage: map stack, hosting, dependencies, and critical user paths.
- Prioritised stabilisation: fix breakages and high-risk issues first with evidence.
- Performance and accessibility passes on the templates and journeys that matter.
- Handover plan: phased backlog, ownership, and what to refactor versus rebuild.
Fix vs rebuild: when to choose which
Stabilise in place when the foundations are salvageable and the cost of incremental fixes is lower than a rebuild.
Plan a rebuild when duplicated logic, platform limits, or accessibility debt mean you would be patching forever.
- Fix when: critical paths work, technical ownership is clear, and debt is bounded.
- Rebuild when: foundations are opaque, every change is a gamble, or compliance and performance targets cannot be met in place.
Relevant work
- AI builder vs custom build: what you actually get
- AI-generated content and SEO: what actually matters
Rough pricing
Rescues vary a lot, but these are the usual routes:
- Kickstart: £99 setup + £79/month (24 months) or £89/month (12 months)
- Support Scheme: from £699 + £35/month
- Straight-up Build: from £1,999
If you want an honest steer, the project form is the quickest way to get one.
FAQs
Should we rebuild straight away?
Not always. Triage first shows what is safe to fix in place versus what needs a phased rebuild. You get a clear recommendation with trade-offs.
Will a short fix sprint be enough?
Sometimes, if the debt is bounded and critical paths are sound. If not, the sprint still gives you a prioritised backlog and sequencing for larger work.
Can you hand over to our team or another agency?
Yes. Documentation, decisions, and a maintainable structure are part of the deliverable, not an afterthought.