Articles

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

When to hire a freelancer vs an agency

When to hire a freelancer vs an agency for your website: trade-offs in cost, capacity, specialism, and relationship.

strategyprocessplanning

4 minute read time / 447 words

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When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.

contentstrategyprocess

5 minute read time / 570 words

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When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.

seostrategytechnical

5 minute read time / 641 words

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Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.

strategycontentconversion

5 minute read time / 582 words

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Websites for therapists and counsellors

A practical guide to websites for therapists and counsellors: privacy, accessibility, booking, tone, and clear contact for people seeking help.

accessibilitystrategyux

5 minute read time / 575 words

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Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.

strategycontentconversion

4 minute read time / 495 words

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Staging sites and safe updates for small teams

When staging sites are worth it for small teams, how to run safe updates, and low-fuss ways to test before you go live.

processtechnicalstrategy

4 minute read time / 461 words

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Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.

seostrategytechnical

4 minute read time / 487 words

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Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.

contentconversionstrategy

4 minute read time / 503 words

Read article: Newsletter signup and email list building from your site