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Crayons & Code

Articles (page 2)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.
seostrategytechnical

4 minute read time / 487 words

Read article: Search Console basics: what to fix first

Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.
contentconversionstrategy

4 minute read time / 503 words

Read article: Newsletter signup and email list building from your site

Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.
seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites

Inclusive design in practice: beyond the checklist

How to think about inclusive design beyond compliance: who you are designing for, how to involve users, and how to make better decisions every day.
accessibilityuxstrategy

4 minute read time / 463 words

Read article: Inclusive design in practice: beyond the checklist

How to read PageSpeed Insights (without the noise)

A practical guide to reading PageSpeed Insights and Lighthouse: which numbers matter, what to ignore, and how to act on the results.
performancecore-web-vitalsstrategy

4 minute read time / 548 words

Read article: How to read PageSpeed Insights (without the noise)

How to evaluate a web design tender (or RFP)

How to evaluate a web design tender or RFP response: what to ask, what “we do accessibility” should mean, and red flags to watch for.
strategyprocessplanning

5 minute read time / 587 words

Read article: How to evaluate a web design tender (or RFP)

Green web: lighter sites, better performance, less waste

How lighter, faster websites use less energy and fewer resources: practical choices that improve performance and reduce environmental impact.
performancestrategysustainability

4 minute read time / 441 words

Read article: Green web: lighter sites, better performance, less waste

Donation and payment platforms for small sites and charities

A practical guide to donation and payment platforms for small sites and charities: fees, UX, accessibility, and when to keep it simple.
charitystrategytechnical

4 minute read time / 543 words

Read article: Donation and payment platforms for small sites and charities

Designing for keyboard and screen reader users (plain language)

A plain-language guide to designing for keyboard and screen reader users: what they need, how it works, and what to ask your team or supplier.
accessibilityuxwcag

5 minute read time / 622 words

Read article: Designing for keyboard and screen reader users (plain language)

Availability

Next full project start: May 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.