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Crayons & Code

Articles (page 2)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Browser support: stop designing for ghosts

Supporting old browsers has a cost. Here's how to make clear, defensible browser support decisions using evidence, Browserslist, and feature detection.
front-endstrategyperformance

9 minute read time / 1122 words

Read article: Browser support: stop designing for ghosts

When to hire a freelancer vs an agency

When to hire a freelancer vs an agency for your website: trade-offs in cost, capacity, specialism, and relationship.
strategyprocessplanning

4 minute read time / 471 words

Read article: When to hire a freelancer vs an agency

When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.
contentstrategyprocess

5 minute read time / 596 words

Read article: When to hire a copywriter (and how to brief one)

When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.
seostrategytechnical

5 minute read time / 658 words

Read article: When to go multilingual (and what hreflang actually does)

Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.
strategycontentconversion

5 minute read time / 601 words

Read article: Websites for vet practices

Websites for therapists and counsellors

A practical guide to websites for therapists and counsellors: privacy, accessibility, booking, tone, and clear contact for people seeking help.
accessibilitystrategyux

5 minute read time / 593 words

Read article: Websites for therapists and counsellors

Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.
strategycontentconversion

4 minute read time / 510 words

Read article: Websites for accountants and bookkeepers

Staging sites and safe updates for small teams

When staging sites are worth it for small teams, how to run safe updates, and low-fuss ways to test before you go live.
processtechnicalstrategy

4 minute read time / 475 words

Read article: Staging sites and safe updates for small teams

Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.
seostrategytechnical

4 minute read time / 498 words

Read article: Search Console basics: what to fix first

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
View work

Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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