Articles (page 3)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Booking systems that work: Calendly, Cal.com, and your site

How to add booking (Calendly, Cal.com, etc.) to your site: placement, accessibility, and making the link fit your brand.

strategyuxaccessibility

4 minute read time / 543 words

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Backups and recovery for small business websites

A practical guide to backups and recovery for small business websites: what to back up, how often, where to store it, and how to test a restore.

strategytechnicalprocess

4 minute read time / 518 words

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AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

3 minute read time / 433 words

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Why your website isn't getting enquiries (and how to fix it)

If your website looks fine but isn't bringing in enquiries, this guide helps you identify and fix the clarity, structure, and friction problems that quietly kill conversions.

conversionstrategyux

8 minute read time / 997 words

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Website rescue: when to fix vs rebuild

A decision framework for website rescue: when to fix what you have versus when to rebuild from scratch, covering cost, time, and long-term value.

strategyrescueplanning

8 minute read time / 967 words

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Responsive design: why all devices matter equally

Why responsive design should treat desktop, tablet, and mobile with equal importance. All devices matter, not just mobile.

performanceuxdesign

7 minute read time / 874 words

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Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.

performancecore-web-vitalsstrategy

5 minute read time / 664 words

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Writing for the web. Content that converts

A guide to writing effective web content that converts visitors into customers, covering structure, readability, and conversion-focused writing.

contentstrategyseo

6 minute read time / 703 words

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Working with web developers. What to expect

A guide to working effectively with web developers, covering how to brief projects, what questions to ask, and how to manage website projects successfully.

strategyprocessplanning

7 minute read time / 828 words

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