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Crayons & Code

Articles (page 3)

Practical notes on accessibility, front end performance, and building websites that work for people. Expect checklists, clear explanations, and fixes you can apply.

Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.
contentconversionstrategy

4 minute read time / 528 words

Read article: Newsletter signup and email list building from your site

Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.
seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites

Inclusive design in practice: beyond the checklist

How to think about inclusive design beyond compliance: who you are designing for, how to involve users, and how to make better decisions every day.
accessibilityuxstrategy

4 minute read time / 481 words

Read article: Inclusive design in practice: beyond the checklist

How to read PageSpeed Insights (without the noise)

A practical guide to reading PageSpeed Insights and Lighthouse: which numbers matter, what to ignore, and how to act on the results.
performancecore-web-vitalsstrategy

4 minute read time / 560 words

Read article: How to read PageSpeed Insights (without the noise)

How to evaluate a web design tender (or RFP)

How to evaluate a web design tender or RFP response: what to ask, what “we do accessibility” should mean, and red flags to watch for.
strategyprocessplanning

5 minute read time / 608 words

Read article: How to evaluate a web design tender (or RFP)

Green web: lighter sites, better performance, less waste

How lighter, faster websites use less energy and fewer resources: practical choices that improve performance and reduce environmental impact.
performancestrategysustainability

4 minute read time / 456 words

Read article: Green web: lighter sites, better performance, less waste

Donation and payment platforms for small sites and charities

A practical guide to donation and payment platforms for small sites and charities: fees, UX, accessibility, and when to keep it simple.
charitystrategytechnical

5 minute read time / 569 words

Read article: Donation and payment platforms for small sites and charities

Designing for keyboard and screen reader users (plain language)

A plain-language guide to designing for keyboard and screen reader users: what they need, how it works, and what to ask your team or supplier.
accessibilityuxwcag

5 minute read time / 632 words

Read article: Designing for keyboard and screen reader users (plain language)

Booking systems that work: Calendly, Cal.com, and your site

How to add booking (Calendly, Cal.com, etc.) to your site: placement, accessibility, and making the link fit your brand.
strategyuxaccessibility

5 minute read time / 566 words

Read article: Booking systems that work: Calendly, Cal.com, and your site

Popular practical reads

Maintenance plans that pay for themselves

What ongoing website maintenance should include, what it protects you from, and how to choose a plan that delivers value.
maintenancestrategyreliability
Read article: Maintenance plans that pay for themselves

Charity website accessibility: what trustees need to know

A guide for charity trustees on website accessibility and accessibility audits: legal requirements, governance responsibilities, what to ask, and how to ensure compliance.
charityaccessibilitygovernance
Read article: Charity website accessibility: what trustees need to know

Why QA beats hope. A release checklist for small sites

A practical release checklist covering accessibility, performance, tracking, and content checks, designed for small teams.
qaprocessquality
Read article: Why QA beats hope. A release checklist for small sites

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.
strategyanalyticsconversion
Read article: Analytics that matter: what to track and why

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.
strategycontentconversion
Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.
strategyprocessplanning
Read article: Checklist: before you launch a new website

Related hubs

Case studies and project outcomes

Real project examples showing what changed, why it changed, and what improved after launch.
View work

Common website problems and fixes

Problem-led pages for slow sites, accessibility blockers, and low-enquiry websites.
View problem pages

Services and support

New builds, audits, maintenance, and practical support to keep your site performing.
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Availability

Next full project start: June 2026.
Small jobs: 3 to 7 days. Capacity: up to 14 hours per week.

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