Articles: strategy (page 2)

Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

Read article: Internal linking for small sites

Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.

contentconversionstrategy

4 minute read time / 503 words

Read article: Newsletter signup and email list building from your site

Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.

seostrategytechnical

4 minute read time / 487 words

Read article: Search Console basics: what to fix first

Staging sites and safe updates for small teams

When staging sites are worth it for small teams, how to run safe updates, and low-fuss ways to test before you go live.

processtechnicalstrategy

4 minute read time / 461 words

Read article: Staging sites and safe updates for small teams

Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.

strategycontentconversion

4 minute read time / 495 words

Read article: Websites for accountants and bookkeepers

Websites for therapists and counsellors

A practical guide to websites for therapists and counsellors: privacy, accessibility, booking, tone, and clear contact for people seeking help.

accessibilitystrategyux

5 minute read time / 575 words

Read article: Websites for therapists and counsellors

Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.

strategycontentconversion

5 minute read time / 582 words

Read article: Websites for vet practices

When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.

seostrategytechnical

5 minute read time / 641 words

Read article: When to go multilingual (and what hreflang actually does)

When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.

contentstrategyprocess

5 minute read time / 570 words

Read article: When to hire a copywriter (and how to brief one)