Articles: strategy (page 5)

Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.

strategyquick-wins

5 minute read time / 592 words

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Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

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Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.

contentstrategyprocess

6 minute read time / 757 words

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CSS and JavaScript: keeping code maintainable

How to keep CSS and JavaScript maintainable: organisation, naming, structure, and practices that make code easier to update and fix.

developmentstrategyprocess

5 minute read time / 664 words

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Custom build vs template: what you really get

Custom builds vs templates: compare quality, performance, accessibility, ownership, and long-term website costs.

buildstrategyquality

9 minute read time / 1099 words

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Domain names and DNS. The basics

A guide to domain names and DNS for small business and charity websites, covering how to choose domains, DNS basics, and common pitfalls.

strategybasics

6 minute read time / 795 words

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Email deliverability and form submissions

A guide to why form submissions fail silently, email deliverability basics, how to verify submissions work, and choosing reliable email delivery services.

formsreliabilitystrategy

8 minute read time / 996 words

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Error pages that help instead of frustrate

A guide to designing useful error pages, especially 404 pages, that help users instead of frustrating them, with accessibility and usability in mind.

uxaccessibilitystrategy

5 minute read time / 581 words

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Website handover: what to document and train

A practical guide to website handover: what to document, what to train, and how to set up your team for success after the project ends.

strategyprocesssupport

6 minute read time / 759 words

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