Articles: strategy (page 4)

Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

Read article: Analytics that matter: what to track and why

Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.

strategyplanningcost

9 minute read time / 1154 words

Read article: Budgeting for website and web application projects

Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

Read article: Case studies and testimonials: how to use them effectively

Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.

strategyprocessplanning

6 minute read time / 730 words

Read article: Checklist: before you launch a new website

Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.

strategyplanningprocess

6 minute read time / 701 words

Read article: Choosing a web designer vs developer

Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.

strategyquick-wins

5 minute read time / 592 words

Read article: Common website mistakes and how to avoid them

Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

Read article: Content migration without breaking everything

Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.

contentstrategyprocess

6 minute read time / 757 words

Read article: Content planning: from idea to published page

CSS and JavaScript: keeping code maintainable

How to keep CSS and JavaScript maintainable: organisation, naming, structure, and practices that make code easier to update and fix.

developmentstrategyprocess

5 minute read time / 664 words

Read article: CSS and JavaScript: keeping code maintainable