Articles: strategy (page 4)

Website rescue: when to fix vs rebuild

A decision framework for website rescue: when to fix what you have versus when to rebuild from scratch, covering cost, time, and long-term value.

strategyrescueplanning

8 minute read time / 967 words

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Why your website isn't getting enquiries (and how to fix it)

Why your website is not getting enquiries: diagnose unclear messaging, weak structure, friction, and conversion blockers.

conversionstrategyux

8 minute read time / 1009 words

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Accessibility statements that mean something

A guide to writing useful accessibility statements, what to include, legal requirements, and how to make them meaningful rather than generic.

accessibilitycompliancestrategy

8 minute read time / 949 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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Analytics that matter: what to track and why

What analytics actually matter for small businesses: beyond page views, focus on goals, conversions, user journeys, and what drives business results.

strategyanalyticsconversion

7 minute read time / 873 words

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Budgeting for website and web application projects

A guide to budgeting for website and web application projects, covering what costs to expect, hidden costs, and how to plan for ongoing expenses.

strategyplanningcost

9 minute read time / 1154 words

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Case studies and testimonials: how to use them effectively

How to use case studies and testimonials effectively on your website: where to put them, what to include, and how to get permission.

strategycontentconversion

5 minute read time / 642 words

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Checklist: before you launch a new website

A practical pre-launch checklist for new websites: content, forms, performance, accessibility, SEO, and testing before going live.

strategyprocessplanning

6 minute read time / 730 words

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Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.

strategyplanningprocess

6 minute read time / 701 words

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