Articles: strategy (page 3)

Websites for vet practices

A practical guide to websites for vet practices: local visibility, urgent info, bookings, and clear contact for pet owners.

strategycontentconversion

5 minute read time / 601 words

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When to go multilingual (and what hreflang actually does)

When to add multiple languages to your website, what hreflang does, and how to implement it without breaking search or user experience.

seostrategytechnical

5 minute read time / 658 words

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When to hire a copywriter (and how to brief one)

When it makes sense to hire a copywriter for your website, how to brief them, and how to work together so the content actually converts.

contentstrategyprocess

5 minute read time / 596 words

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When to hire a freelancer vs an agency

When to hire a freelancer vs an agency for your website: trade-offs in cost, capacity, specialism, and relationship.

strategyprocessplanning

4 minute read time / 471 words

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Fast websites. What fast means in 2026

A practical definition of website speed, how to measure it, what makes sites slow, and the rules that keep performance from drifting over time.

performancecore-web-vitalsstrategy

5 minute read time / 664 words

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Website rescue: when to fix vs rebuild

A decision framework for website rescue: when to fix what you have versus when to rebuild from scratch, covering cost, time, and long-term value.

strategyrescueplanning

8 minute read time / 967 words

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Why your website isn't getting enquiries (and how to fix it)

If your website looks fine but isn't bringing in enquiries, this guide helps you identify and fix the clarity, structure, and friction problems that quietly kill conversions.

conversionstrategyux

8 minute read time / 1009 words

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Accessibility statements that mean something

A guide to writing useful accessibility statements, what to include, legal requirements, and how to make them meaningful rather than generic.

accessibilitycompliancestrategy

8 minute read time / 949 words

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Analytics setup that actually helps

A guide to setting up analytics that inform decisions without hurting performance or privacy, covering what to track, how to measure it, and what to avoid.

strategyanalyticsperformance

7 minute read time / 865 words

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