Articles: strategy

AI builder vs custom build: what you actually get

AI website builders promise fast launches. Custom builds cost more upfront. Here is what you actually get on performance, accessibility, ownership, and long-term cost.

buildstrategyquality

8 minute read time / 954 words

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AI overviews reduced clicks: what to do next

A practical response plan when AI overviews reduce clicks. Keep visibility, improve conversion paths, and measure what matters.

seogeostrategy

2 minute read time / 190 words

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Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.

analyticsseostrategy

1 minute read time / 166 words

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Browser support: stop designing for ghosts

Supporting old browsers has a cost. Here's how to make clear, defensible browser support decisions using evidence, Browserslist, and feature detection.

front-endstrategyperformance

9 minute read time / 1122 words

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AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

4 minute read time / 506 words

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Backups and recovery for small business websites

A practical guide to backups and recovery for small business websites: what to back up, how often, where to store it, and how to test a restore.

strategytechnicalprocess

4 minute read time / 541 words

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Booking systems that work: Calendly, Cal.com, and your site

How to add booking (Calendly, Cal.com, etc.) to your site: placement, accessibility, and making the link fit your brand.

strategyuxaccessibility

5 minute read time / 566 words

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Donation and payment platforms for small sites and charities

A practical guide to donation and payment platforms for small sites and charities: fees, UX, accessibility, and when to keep it simple.

charitystrategytechnical

5 minute read time / 569 words

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Green web: lighter sites, better performance, less waste

How lighter, faster websites use less energy and fewer resources: practical choices that improve performance and reduce environmental impact.

performancestrategysustainability

4 minute read time / 456 words

Read article: Green web: lighter sites, better performance, less waste