Articles: strategy

Halenby: specialist websites with ongoing care

Introducing Halenby: managed websites for funeral directors, accountants and bookkeepers, with three curated designs, routine updates and ongoing care.

developmentcontentstrategy

5 minute read time / 609 words

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Introducing Becket: bookings and jobs for small service businesses

Introducing Becket: bookings, schedules, customers, jobs and quotes in one place for small service businesses, with supported early-access setup.

developmentstrategy

5 minute read time / 602 words

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Introducing Brellin: maintenance jobs, evidence and client reports

Introducing Brellin: maintenance jobs, site evidence, office review and branded client reports, with a paid pilot for small contractor teams.

developmentstrategy

5 minute read time / 644 words

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Seymour is ready for pilot testing

Try Seymour's kitchen and bar demos: direct food and drink ordering, staff approval before card payment, and table ordering for approved pilot venues.

ecommercedevelopmentstrategy

7 minute read time / 831 words

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AI builder vs custom build: what you actually get

AI website builders vs custom builds: compare performance, accessibility, ownership, launch speed, and long-term cost.

buildstrategyquality

8 minute read time / 954 words

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AI overviews reduced clicks: what to do next

A practical response plan when AI overviews reduce clicks. Keep visibility, improve conversion paths, and measure what matters.

seogeostrategy

2 minute read time / 190 words

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Traffic up, enquiries down: diagnosis checklist

A step-by-step checklist to diagnose why website traffic increases while enquiries fall or stall.

analyticsseostrategy

1 minute read time / 166 words

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Browser support: stop designing for ghosts

Supporting old browsers has a cost. Here's how to make clear, defensible browser support decisions using evidence, Browserslist, and feature detection.

front-endstrategyperformance

9 minute read time / 1122 words

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AI-generated content and SEO: what actually matters

What actually matters for SEO when you use AI-generated content: quality, intent, and how search engines evaluate it.

seocontentstrategy

4 minute read time / 506 words

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