Articles: strategy (page 4)

Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.

strategyplanningprocess

6 minute read time / 701 words

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Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.

strategyquick-wins

5 minute read time / 570 words

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Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.

seostrategymigration

8 minute read time / 967 words

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Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.

contentstrategyprocess

6 minute read time / 757 words

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CSS and JavaScript: keeping code maintainable

How to keep CSS and JavaScript maintainable: organisation, naming, structure, and practices that make code easier to update and fix.

developmentstrategyprocess

5 minute read time / 664 words

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Custom build vs template: what you really get

Custom builds vs templates: what you really get for your money. A practical comparison covering quality, performance, accessibility, ownership, and long-term costs.

buildstrategyquality

8 minute read time / 1058 words

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Domain names and DNS. The basics

A guide to domain names and DNS for small business and charity websites, covering how to choose domains, DNS basics, and common pitfalls.

strategybasics

6 minute read time / 795 words

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Email deliverability and form submissions

A guide to why form submissions fail silently, email deliverability basics, how to verify submissions work, and choosing reliable email delivery services.

formsreliabilitystrategy

8 minute read time / 964 words

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Error pages that help instead of frustrate

A guide to designing useful error pages, especially 404 pages, that help users instead of frustrating them, with accessibility and usability in mind.

uxaccessibilitystrategy

5 minute read time / 581 words

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