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Crayons & Code

Articles: strategy (page 4)

Articles tagged with strategy

Choosing a web designer vs developer

A guide to understanding the difference between web designers and developers, when you need each, and how to choose the right person for your project.
strategyplanningprocess

6 minute read time / 701 words

Read article: Choosing a web designer vs developer

Common website mistakes and how to avoid them

Common website mistakes small businesses make: slow sites, unclear messaging, broken forms, poor mobile experience, and how to avoid them.
strategyquick-wins

5 minute read time / 570 words

Read article: Common website mistakes and how to avoid them

Content migration without breaking everything

A guide to moving content between platforms, preserving SEO value, managing URL changes, and avoiding common migration pitfalls.
seostrategymigration

8 minute read time / 967 words

Read article: Content migration without breaking everything

Content planning: from idea to published page

Content planning for small businesses: from idea to published page. How to plan, write, edit, and publish content that works.
contentstrategyprocess

6 minute read time / 757 words

Read article: Content planning: from idea to published page

CSS and JavaScript: keeping code maintainable

How to keep CSS and JavaScript maintainable: organisation, naming, structure, and practices that make code easier to update and fix.
developmentstrategyprocess

5 minute read time / 664 words

Read article: CSS and JavaScript: keeping code maintainable

Custom build vs template: what you really get

Custom builds vs templates: what you really get for your money. A practical comparison covering quality, performance, accessibility, ownership, and long-term costs.
buildstrategyquality

8 minute read time / 1058 words

Read article: Custom build vs template: what you really get

Domain names and DNS. The basics

A guide to domain names and DNS for small business and charity websites, covering how to choose domains, DNS basics, and common pitfalls.
strategybasics

6 minute read time / 795 words

Read article: Domain names and DNS. The basics

Email deliverability and form submissions

A guide to why form submissions fail silently, email deliverability basics, how to verify submissions work, and choosing reliable email delivery services.
formsreliabilitystrategy

8 minute read time / 964 words

Read article: Email deliverability and form submissions

Error pages that help instead of frustrate

A guide to designing useful error pages, especially 404 pages, that help users instead of frustrating them, with accessibility and usability in mind.
uxaccessibilitystrategy

5 minute read time / 581 words

Read article: Error pages that help instead of frustrate

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Next full project start: March 2026.
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