Articles: strategy (page 2)

How to evaluate a web design tender (or RFP)

How to evaluate a web design tender or RFP response: what to ask, what “we do accessibility” should mean, and red flags to watch for.

strategyprocessplanning

5 minute read time / 608 words

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How to read PageSpeed Insights (without the noise)

A practical guide to reading PageSpeed Insights and Lighthouse: which numbers matter, what to ignore, and how to act on the results.

performancecore-web-vitalsstrategy

4 minute read time / 560 words

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Inclusive design in practice: beyond the checklist

How to think about inclusive design beyond compliance: who you are designing for, how to involve users, and how to make better decisions every day.

accessibilityuxstrategy

4 minute read time / 481 words

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Internal linking for small sites

How to use internal linking on small sites: why it helps users and search, where to add links, and what to avoid.

seocontentstrategy

4 minute read time / 439 words

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Newsletter signup and email list building from your site

How to add newsletter signup and build an email list from your website: placement, consent, forms, and what to avoid.

contentconversionstrategy

4 minute read time / 528 words

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Search Console basics: what to fix first

A practical guide to Google Search Console: what to fix first, which reports matter, and how to act on the results.

seostrategytechnical

4 minute read time / 498 words

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Staging sites and safe updates for small teams

When staging sites are worth it for small teams, how to run safe updates, and low-fuss ways to test before you go live.

processtechnicalstrategy

4 minute read time / 475 words

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Websites for accountants and bookkeepers

A practical guide to websites for accountants and bookkeepers: trust, clarity, compliance, and conversion for professional services.

strategycontentconversion

4 minute read time / 510 words

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Websites for therapists and counsellors

A practical guide to websites for therapists and counsellors: privacy, accessibility, booking, tone, and clear contact for people seeking help.

accessibilitystrategyux

5 minute read time / 593 words

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