Articles: strategy (page 5)

Error pages that help instead of frustrate

A guide to designing useful error pages, especially 404 pages, that help users instead of frustrating them, with accessibility and usability in mind.

uxaccessibilitystrategy

5 minute read time / 581 words

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Website handover: what to document and train

A practical guide to website handover: what to document, what to train, and how to set up your team for success after the project ends.

strategyprocesssupport

6 minute read time / 759 words

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Headless CMS: when it's worth the complexity

A decision guide for headless CMS: when the complexity is worth it, when simpler options work better, and how to choose the right approach for your team.

cmsstrategyperformance

7 minute read time / 886 words

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Hosting choices and their hidden costs

A guide to hosting options for small business and charity websites, covering performance implications, scalability, and hidden costs over time.

strategyperformancecost

8 minute read time / 995 words

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How to brief a web designer or developer

A practical guide to briefing web designers and developers: what to include, how to structure it, and how to set up projects for success.

strategyplanningprocess

7 minute read time / 897 words

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Keyword research for small businesses: keeping it practical

Practical keyword research for small businesses: how to find the right keywords, avoid over-optimisation, and use keywords naturally in your content.

seostrategycontent

7 minute read time / 880 words

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Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.

conversionstrategyux

7 minute read time / 921 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.

seostrategylocal

7 minute read time / 820 words

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Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.

seostrategylocal

5 minute read time / 584 words

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