Articles: strategy (page 6)

Landing pages that convert: structure, clarity, and next steps

A practical guide to landing pages that convert: structure, clarity, next steps, and how to build pages that turn visitors into customers or leads.

conversionstrategyux

7 minute read time / 921 words

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Local SEO: beyond Google My Business

Local SEO beyond Google My Business: on-page local signals, citations, local content, and what actually helps local businesses rank.

seostrategylocal

7 minute read time / 820 words

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Local SEO for small businesses

A guide to local SEO for small businesses, covering Google Business Profile, local citations, and how to appear in local search results.

seostrategylocal

5 minute read time / 584 words

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Performance myths: why score chasing fails and what works instead

Why chasing performance scores fails, what actually improves real user experience, and how to measure what matters.

performancestrategy

6 minute read time / 741 words

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Privacy policies and GDPR compliance for small sites

A practical guide to privacy policies and GDPR compliance for small business and charity websites, covering what you need, what to include, and how to keep it simple.

privacycompliancestrategy

7 minute read time / 883 words

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Progressive enhancement and why it still matters

An explanation of progressive enhancement, why it matters for accessibility and reliability, and how to build sites that work for everyone.

accessibilityqualitystrategy

7 minute read time / 902 words

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Redesign vs refresh: when to rebrand vs when to tidy

A decision guide for redesign vs refresh: when to rebrand completely versus when to tidy and improve what you have, covering cost, time, and outcomes.

strategyplanningwebsites

8 minute read time / 963 words

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Redirects and URL changes: how to move pages without losing SEO

A practical guide to redirects and URL changes: how to move pages, preserve SEO value, and avoid losing search rankings when URLs change.

seostrategymigration

6 minute read time / 767 words

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Search engine optimisation basics for small sites

A practical guide to SEO fundamentals for small business and charity websites, covering technical SEO, content structure, and what actually moves the needle.

seostrategycontent

7 minute read time / 894 words

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