Articles: strategy (page 7)

Technical SEO: the foundations that matter

Technical SEO foundations: site structure, crawlability, indexing, structured data, and what actually matters for small business websites.

seostrategytechnical

8 minute read time / 942 words

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Ten things to check before you hire a web developer

Ten things to check before you hire a web developer: portfolio, process, accessibility, performance, support, and what's included.

strategyplanningprocess

5 minute read time / 660 words

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Third-party scripts and when to say no

A guide to understanding the impact of third-party scripts, how to audit them, when to remove them, and alternatives that protect performance.

performancestrategyquality

8 minute read time / 957 words

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User research for small businesses: what it is and when you need it

What user research is, when small businesses need it, and how it helps you understand user needs and improve your site.

uxstrategyresearch

7 minute read time / 923 words

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User testing basics for small sites

A guide to simple user testing methods for small websites, covering what to test, how to test it, and how to act on findings.

uxstrategytesting

7 minute read time / 821 words

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UX audits: what they find and how to use the results

What UX audits cover, what you get, how to prioritise fixes, and how to use the results to improve your site.

uxstrategyaudits

7 minute read time / 824 words

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Version control for websites: why it matters and how to use it

What version control is, why it matters for websites, and how to use it: backups, history, collaboration, and what to ask developers.

developmentstrategyprocess

6 minute read time / 801 words

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Monthly website maintenance checklist

A practical monthly website maintenance checklist with quarterly tasks to keep your site secure, fast, and working properly.

strategyprocesssupport

5 minute read time / 606 words

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Website ownership and intellectual property: what you need to know

Website ownership and intellectual property: who owns what, what you need to know, and how to protect your rights when working with developers.

strategyplanninglegal

7 minute read time / 834 words

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